Google Universal Analytics Shutting Down Google confidently announced last week that it will completely shut down the standard Analytics, also known as Universal Analytics in Google Analytics, after July 1, 2023, as part of their…

What is Google Analytics Top Conversion Path? The Google Analytics Top Conversion Path report allows you to identify the most effective conversion paths, whether they are from Google Ads campaigns or other channels. In my…

Referral Problem in Google Analytics There are ready-made e-commerce websites available, such as Shopify, ideasoft, and ticimax. In this article, I will share with you a solution to the most common referral problem in Google…

To achieve our KPI goals, it is crucial that we have a clear understanding of our data and identify the metrics that demand our focus. Let us analyze this together with confidence. Google Analytics is…

Google Analytics Intelligence Nedir? Once again, Google Analytics has blown us away with its newest feature, "Intelligence". While the Turkish translation may simply mean "intelligence", I prefer to call it the "Account Assistant" for its…

What is Google Analytics Audience Report? The Google Analytics Audience Report is a highly valuable tool, especially for those who manage e-commerce websites. Its functionalities are designed to provide in-depth insights on website visitors, helping…

What is Google Analytics Segment Data? By implementing a well-structured Google Analytics account, you can efficiently capture and measure every detail and activity on your website with confidence. One of the advantages of analytics is…