19. Marketing Strategies for Success on ETSY

In this week's recording, Faruk Toprak discusses how to improve sales and visibility on ETSY and virtual marketplaces.

During the podcast, we discussed two tools that can assist with product development and organic top listings on ETSY. These tools include Erank and Alura. We provided a detailed explanation on how to use these applications to enhance product SEO and increase visibility. Additionally, we have summarized the benefits of these tools below.We included two (2) tools in the podcast while explaining especially product development and organic top listing methods on ETSY. The first of these is Erank and the other is Alura. In this section, I shared with you in detail how to improve product SEO and increase visibility with these two applications. I have also summarized the advantages of these tools below.

Advantages Offered by Alura and Erank

1. Product Tracking: We can track the sales of individual products and see which stores sell them.
   
2. SEO Improvements: We can use Erank, a helpful Etsy plugin, to monitor keyword popularity and competition. Alura provides turnover data for these keywords.
   
3. Product Based SEO: We can perform SEO optimization based on product sales data. This involves keeping track of which products are selling and how much they are selling.
   
4. Free Use: Alura offers a free version with limited predictions. For additional features and data, consider the Starter package for $19/month or the Professional package for $29/year.
   
5. Email Marketing: Alura sends reminders to customers who have not provided feedback on their orders, improving customer engagement.
   
6. Etsy Integration: Alura is integrated with the Etsy platform through a Google Chrome extension.
   
7. Store Review: When we use the Alura plugin while researching a product on Etsy, we can see which store sold the product, the amount of revenue generated, and the tags used. We can also read store reviews and get some potential product ideas.
   
8. Product Research: Alura allows us to enter detailed information about products with the "Product Research" and "Product Seeker" categories and provides monthly sales forecasts accordingly.

By utilizing these applications, you can enhance your store and help boost your sales.