This week's topic is CRM. CRM stands for Customer Relationship Management. In this section, we discussed how crucial CRM is for businesses and delved into the benefits provided by utilizing CRM. We specifically examined two…
We are back with the first podcast of 2024. In this episode, we will discuss the Advertising Board Decisions made by the Ministry of Commerce, which is an important topic. When creating advertisements and campaigns,…
This week, we are joined again by Ulaş Gökhan Gümüş. We will be focusing on Google Merchant Center and sharing our plans for the remainder of 2023. What is Google Merchant Center? Google Merchant Center…
In this week's recording, Faruk Toprak discusses how to improve sales and visibility on ETSY and virtual marketplaces. During the podcast, we discussed two tools that can assist with product development and organic top listings…
Overview of E-commerce and E-export in Turkey Based on data from the E-commerce Information System (ETBİS) of the Ministry of Commerce, the e-commerce volume in Turkey has been steadily increasing. In 2019, it was 136…
While discussing the effectiveness of display ads versus social media ads for businesses, we explored various topics such as the power of dynamic ads and the intricacies of creating a successful social media catalog. Trial,…
In this section, we discussed how to evaluate and analyze our advertisement conversions in detail. We discussed which metrics businesses should track as a result of advertising campaigns and report on a sectoral basis. Through…
I know that I shared the last episode with you in 2021 and said goodbye in that episode. However, this separation made me sad. After over two years, I have decided to continue this podcast…
I had to end my "Türkiye'de Dijital Pazarlama" podcast, which I started in 2019, for various reasons. However, according to the latest statistical data I received, it ranked in the top 5 of the "Marketing"…
Chapter 14: What is Social Media Law? We have a fantastic podcast lined up for you featuring guest Oğuz Kara. In this episode, we will delve deep into the social media law and provide detailed…
Episode 13 Podcast Topic I confidently began my podcasting journey in New York City in July 2019, making my debut recording at my office situated in the Financial District's wework. My most recent recording was…
Episode 12 Podcast Topic In Chapter 12, we discussed various strategies for Google Shopping Advertising Campaigns. Unfortunately, as of August 10, 2020, Google has made the decision to close Shopping Ads in Turkey. However, this…
Episode 11 Podcast Topic Turkcell İletişim Hizmetleri A.Ş. is the undisputed leader in application publishing in Turkey, boasting an impressive portfolio of 32 applications and over 117.28 million discounts on the Google Play Store. Its…
Episode 10 Podcast Topic In the May episode of the Digital Marketing podcast, we confidently discussed effective selling methods in virtual marketplaces and shared strategies for boosting sales. Our guest, Engin Güler, a childhood friend…
Episode 9 Podcast Topic In the April Digital Marketing podcast, I confidently covered several important issues and innovations on the agenda. Without a doubt, the most significant topic this month was the Starlink internet and…
Episode 8 Podcast Topic Without a doubt, COVID-19 has had a significant impact on the world, completely disrupting the digital advertising industry. However, we are confident that we can minimize the damage caused by this…
Episode 7 Podcast Topic In this episode, we skillfully delved into big data, offering valuable insights on how to conduct data analysis for digital marketing. We assertively communicated what it takes to become a data…
Episode 6 Podcast Topic Verizon Media's platform is strikingly similar to Bing's, suggesting that they may have utilized Bing's existing infrastructure. Nevertheless, the placements are of exceptionally high quality. To access Verizon Media's publisher list,…
Episode 5 Podcast Topic What changes can we expect in digital advertising in 2020, and what new advertising strategies could we adopt? Google Lead Form Extensions In section 5, using the Google Lead Form extension…
Episode 4 Podcast Topic Season 1, Episode 4. I am thrilled to bring you another podcast after a brief hiatus! Despite my busy schedule over the last 2-2.5 months, I have been working diligently to…