Professional Advertising & Consulting
Performance advertising on Google, Meta, TikTok and LinkedIn; 360-degree marketing strategy, SEO and conversion optimization - with measurable results and transparent reporting.
Marketing Consultant · Podcast Host · Entrepreneur
I take brands to measurable growth in digital.
For over 13 years I’ve advised individuals and companies on 360-degree marketing, performance advertising, SEO and data analytics. I brought the agency experience I gained in New York into Joykek, which I founded in 2020.
Over thirteen years of experience, end-to-end digital marketing
In New York, as SEM Manager at AI Media Group and Digital Marketing Account Manager at Cruise Norway, I ran search and social advertising for US brands such as NYPD, Panasonic USA, ConnectiCare and Churchill Downs. In 2020 I returned to Turkey and founded Joykek. From healthcare to e-commerce, tourism to manufacturing, I’ve supported brands and many SMBs end-to-end - from Google, Meta, TikTok and LinkedIn advertising to SEO and CRM infrastructure.
Some brands I’ve worked with
What I offer
From strategy to execution, advertising to AI engineering - end-to-end support wherever your brand needs it.
Startup Development & Scaling
I prepare early-stage brands for growth: positioning, the right growth channels, and a scalable marketing infrastructure.
AI Engineering
I integrate AI into your marketing and business processes with an engineering discipline: automation, custom assistants and data-driven solutions.
One-on-One Training & Consulting
Field-tested, directly applicable digital marketing transfer for individuals and teams.
Content & Podcast
Through the Faruk Toprak ile Yapay Zeka ve Teknoloji podcast and the blog, I explain AI, advertising and growth in a clear, current and actionable way.
Joy Akademi · Founder & Head Instructor
My Trainings
Google Ads Training + Weekly Online Sessions
Run Search, Display, Shopping and YouTube ads from scratch, professionally, on real accounts.
4.400 TL
Buy Now 
Meta Ads Training + Weekly Online Sessions
Manage Facebook & Instagram ads at agency level - targeting, creative and scaling.
5.300 TL
Buy Now 
NewChatGPT Ads Management Training (All Levels)
Set up the ads.openai.com panel from scratch, wire up conversion tracking and launch your first campaign.
2.600 TL
Buy Now 
FeaturedGoogle + Meta Ads (Bundle)
Both trainings together - become a fully-equipped performance expert on the two platforms that matter most.
All content of both trainingsWeekly live sessions + recordingsOne-on-one analysis on your accountCertificate of completion
New Recording Every Month
Live Session Recordings
Full recordings of our monthly live sessions: we open newly released ad features in the panel together, build campaigns live and answer questions one by one. Missed it? The recording is waiting for you. (Sessions are in Turkish.)
Chapter-Marked TimelineAI Summary and Q&A AssistantSome Free, Included for Program Owners
Latest sessions
Meta Reklamları Hızlı Başlangıç: 1 Saatte İlk Kampanyanı Kur
October 15, 20261 h 8 minFree
Latest content
All Posts
General
The Seasonal Shift Has Begun!
In this section, we detail how to effectively reach consumers shaking off summer
General
In the Name of the
Colors are more than just visual details. They are powerful psychological tools that embed in
Google Ads
November 2024 - Google
Google Ads is an extremely important advertising platform for all businesses. To effectively use this
Experiences & Reviews
My Kolektif House Experience
For about 4 years, we had our office and were registered at Kolekt
Marketing
Improving E-commerce Efficiency Through The Use of Artificial Intelligence
We are pleased to invite you to our upcoming event titled "E-commerce with Artificial Intelligence". The event will take place on Tuesday, November 28th, at 6:00 PM, at Kolektif House Levent.
Marketing
What should we pay attention to in content when doing E-mail marketing?
For countless businesses, email marketing is an essential marketing strategy. It allows you to confidently connect with your existing customers or potential customers who have not yet made a purchase but may have an…
Marketing
Marketing Techniques on Shopify 1
Shopify is an exceptional e-commerce infrastructure platform, especially for companies aiming to expand their business globally.
Podcast
Faruk Toprak ile Yapay Zeka ve Teknoloji
Two things get sold to you about AI: fear or magic. Every Wednesday I ask one question: is this technology actually making you money, or is it just keeping you busy? Across 108 episodes we talk systems that work, not received wisdom.
Newsletter
I bring what I learn in the field straight to your inbox
Google Ads tactics, AI-focused marketing and podcast notes - an occasional short email, zero spam.