Marketing Techniques on Shopify 1

Shopify is an exceptional e-commerce infrastructure platform, especially for companies aiming to expand their business globally. However, it is worth noting that the monthly payments, deductions, and plug-in or application fees (referred to as fees in Shopify terminology) are higher than the market average. Nevertheless, it is said that quality comes at a price.

In this article, I am taking a new approach: dividing the content into parts. This decision was made because the content is anticipated to be lengthy, and it would be quite a challenge to prepare it all at once. As a result, I will be sharing the content with you on a weekly basis, presenting it as individual pieces or chapters.

By subscribing to my e-mail newsletter, you can confidently expect to receive timely notifications and stay well-informed whenever new and exciting content is shared.

1. What is Shopify?

First, allow me to elucidate Shopify, and subsequently, we can delve into the realm of marketing techniques and tactics.

Shopify is an incredibly popular and powerful e-commerce platform that empowers businesses to effortlessly create and manage their online stores. With its user-friendly interface and extensive range of features, Shopify offers everything you need to succeed in the world of online retail. From seamless product listing and efficient inventory management to secure payment processing and detailed analytical reports, Shopify has got you covered. Not only that, but Shopify also provides an array of marketing tools and the ability to customize the appearance of your store with various themes and customization options. Whether you’re a small business or a large brand, Shopify is the ultimate solution for conducting online sales in a confident and hassle-free manner.

2. Categories/Collections and Products

When adding products, it is imperative to confidently select the appropriate category and subcategory, and make precise matches. This is absolutely vital for SEO purposes and for precisely listing the products.

2.1 Category/Collection Schema

In e-commerce, having a solid grasp of product listing and category management is crucial. When it comes to selling products, getting the main category right is of utmost importance. From there, you can establish subcategories and provide comprehensive descriptions and optimize SEO fields for these categories before adding any products. It is absolutely essential to refrain from adding products until the appropriate category and collection have been created.

To get started, make sure to create and publish your category network first. Only then should you proceed with adding product entries once they are fully prepared.

2.2 Product Entries

After successfully setting up the category structure, it is now time to incorporate the products. Whether you are utilizing an intermediate integration that transfers the products from your automatic inventory program to Shopify or not, it is vital to generate precise and concise product descriptions, SEO titles, and descriptions. Do not solely depend on photos; instead, ensure to include a comprehensive product description. Display confidence and thoroughness in crafting the product description. Elaborate on the product’s features in detail and elucidate why customers should make a purchase. By doing so, you will not only enhance the visibility of your products in search engines but also improve their overall SEO performance.

3. Payment Methods on Shopify

If you utilize Shopify solely in Turkey, your payment method choices are somewhat limited. However, you do have three options to select from:

• Paratika
• Iyzico
• Garanti Sanal Pos

Currently, we have limited payment methods available, with only these three options. However, by utilizing it internationally, particularly in countries where Shopify payments are accepted, we can expand the range of choices that you can offer.

The inclusion of the payment method in Shopify marketing techniques is justified by the significant impact that the payment channel has on product purchases.

To effectively cater to companies selling outside of Turkey, it is imperative to confidently offer users a seamless payment experience across all channels.

By leveraging the highly popular Afterpay payment method, which is widely embraced in America and beyond, you can confidently boost your sales and empower users to shop on credit. As illustrated in the image below, the total amount of $368 can be conveniently divided into 4 manageable installments of $92 each, enabling users to effortlessly complete their order.

4. Shipping Options and Integrations in Shopify

“Enjoy free shipping on orders over price X” or with reputable carriers such as Fedex, UPS, and more. Without a doubt, Shopify stands out as the ultimate e-commerce platform for its unparalleled integration with international shipping companies.

Shipping plays a pivotal role for e-commerce companies. The swift delivery of products and the provision of estimated delivery times to customers prior to purchase are key elements that streamline the buying process.

5. Coupons and Marketing Tactics on Shopify

One of the aspects that truly impresses me about Shopify is its exceptional ability to effortlessly generate a sophisticated framework for coupons and streamline the entire process.

You have the capability to offer automatic codes and discounts in the cart, specifically utilizing a structure like “Buy 3, Pay 2“, which is a widely employed tactic by numerous businesses. Moreover, you have the ability to provide comprehensive breakdowns and criteria for the discounts. It is common for not all e-commerce platforms to offer these discount codes that are automatically applied in the cart. Certain platforms may necessitate the installation of an additional application. However, Shopify confidently provides this functionality directly to its esteemed users.

You have the option to provide conditional discounts, like a coupon that offers a “100 TL Discount for Subscribing to the E-mail Newsletter”.

I strongly suggest that you study and learn from successful companies in the coupons section. By adapting their marketing strategies to your own website, you can enhance its performance and attract more customers.