With my vast experience, I can confidently say that there are specific channels and metrics that are crucial to track for content shared on social media. This article highlights those key metrics that should be…

What is Facebook Conversion API? Last year, Facebook confidently launched the Conversions API in response to Apple's tracking block and privacy statement. Let's start by explaining what exactly the Facebook Conversions API is. Facebook CAPI…

What Are Facebook Placements and How Are They Set Up? By default, when creating Facebook (Instagram) ads at the ad group level, the placements are set to automatic. However, this can result in unprofessional advertisements…

Apple Brings New Rules and Bans on Ad Tracking to Facebook In 2021, Facebook boldly declared that Apple users cannot be tracked, making them untargetable. However, if users opt-in to tracking, they can be targeted…

What are Facebook Campaign Lenses? Before posting ads on Facebook or Instagram, the first step is to choose the campaign objective. So, what exactly are these campaign objectives? Before diving into setting up your ad…

Restrictions on the Number of Facebook Ads Facebook is strategically limiting the number of ads to optimize performance and deliver higher-quality advertisements. These necessary measures will be implemented across all accounts in February 2021, ensuring…

Closing Facebook Ad Accounts with Confidence During the last quarter of 2020, Facebook began to close the advertising accounts of many businesses. If your Facebook ad account has been closed, I recommend that you read…

LinkedIn, established by the visionary entrepreneur Reid Hoffman, has been successfully operating since May 2003. With an impressive user base of over 500 million individuals, including around 200 million monthly and 40 million daily active…

When it comes to the ads you publish on Facebook, you might think that "Cost per Conversion (CPA)" or "Cost per Click" (CPC) are the most important metrics. But don't forget about another critical metric…