9 Features That Will Make Your Website and Brand Different in Search Results

How to List Your Brand Differently on Google

With nine unique features that will elevate your search results, your website and brand will stand out from the competition!

Allow me to clarify what Rich Snippets are. They are a powerful feature that encompasses various categories, enhancing your website's relevance and taking up more space in Google search results. You can see an example of a Rich Snippet below.

Absolutely! When it comes to rich snippets, we have some top-notch recommendations that will surely make a difference. Check them out:

1- Rich Sitelinks - Website link extensions

2- Google My Business - Google My Business

3- Review stars - Comment and rating display

4- Images

5- Videos

6- Twitter boxes

7- Search Box

8- Knowledge Panel

9- Wikipedia - Description area for your brand on Wikipedia (Although Wikipedia is still closed in Turkey)

Let's take a look at all of these in turn.

Rich Sitelinks - Website Link Extensions

Implementation: Fast

If your website's extensions are not appearing with your brand name on Google search results, it means you are not utilizing the rich snippet feature, which gives your brand the most prominent display and maximizes the space occupied in the listed results.

You do not have the ability to influence the results presented here. These results are sitelinks selected by Google. However, it is reasonable to assume that Google chooses the most frequently visited and helpful pages for these sitelinks.

Google My Business

Implementation: Fast

When you register your business with Google, your brand will appear directly in search results. This allows users to easily access your business address, phone number, website, photos, and other important information without any hassle. So go ahead and register your business with Google to make it more visible to potential customers!

If you have not yet added your business to Google My Business, you can confidently do so by adding it directly. I highly recommend taking the same action on Bing. Bing search results are independent of Google, so even if your business is already listed on Google's My Business page, users may not be able to find your business information in Bing searches. Therefore, it is essential to ensure your business is listed on both platforms to optimize visibility and reach potential customers.

Review Stars

Implementation: Fast

To truly enhance your online presence, it's crucial to invest time in creating a valuable rich snippet for your products or brand. Not only does this feature appear directly under your website in search results, but it also effectively captures the user's attention, making it an incredibly useful tool.

When using Google Ads, you will likely come across a suggestion that Google recommends to all website users: a rich snippet. Rest assured that this is a valuable addition to your website.

Images

Implementation: Fast

When I typed "magnum" into Google, I immediately saw Magnum products in the image results. However, it's important to be cautious, as some companies may use this method to digitally attack their competitors by displaying their products instead. To have control over the images that appear when searching for your brand, fill in the sub-image and title fields of the images you upload with relevant keywords. This will give you greater authority over your brand's online image.

Videos

Application: Medium

Creating videos requires more time and effort than images, but the impact they make is unparalleled. It is imperative to actively utilize your brand's YouTube account and upload high-quality videos on a regular basis. Take the example of "Kanal D" whose videos have been a huge success and very well received on Google.

Twitter Boxes

Application: Medium

In this example, Kanal D is used again, and you can see its Twitter tiles in the search results. To achieve the same, you need to actively use your brand's Twitter account. For instance, like Kanal D, you can share a tweet every hour, such as 2 hours ago, 3 hours ago, 4 hours ago, etc. By actively using your brand's Twitter account, you can appear in search results in a similar way and increase your online presence.

Search Box

Implementation: Fast

One of the most remarkable rich snippets is undoubtedly the search box that appears directly beneath your website URL. This amazing feature enables users to search your website without needing to log in, by simply using the search box that appears directly in the search results.

This feature is highly valuable, especially for e-commerce websites. When a user inputs the word "here" and clicks the search button, they will be immediately directed to your website for the search. This skips the internal search of Google and takes the user straight to your site with confidence and ease.

Knowledge Panel

Implementation: Difficult / Slow

At present, this space is exclusively reserved for prominent and established brands that have a Wikipedia company page. All pertinent details, such as social media accounts, are automatically displayed in this section. Nevertheless, simply possessing a Wikipedia page is insufficient. To be eligible for this space, your brand must earn Google's complete trust.

Wikipedia - Description Field for Your Brand on Wikipedia

Implementation: Fast

Opening a Wikipedia page for your brand is absolutely crucial for strengthening your brand. Regardless of Wikipedia accessibility in Turkey, having a Wikipedia page for your brand will guarantee that it appears in search results related to your field. The process of creating a Wikipedia page is quick, easy, and hassle-free, so there's no reason not to get started right away.

By using these 9 features, you can differentiate your website and brand in search results. You can contact me if you have any questions.