Creating Remarketing and Retargeting Audiences in Google Ads

We can now easily create remarketing target audiences, also known as re-marketing or re-targeting, through the new panel in AdWords. Previously, these audiences were created through Analytics.

With the AdWords panel, creating a target audience is a breeze. Direct ads can be shown to users who visit your website, allowing you to retain lost customers or users and reignite their interest.

I highly recommend utilizing both Pixel and AdWords for this purpose. If you operate an online e-commerce platform with a vast inventory, then you should also consider leveraging solutions like Criteo. With Criteo, you can remarket in a more targeted and efficient manner, which will deliver better results for your business.

What is Remarketing or Retargeting?

Remarketing is a powerful tool that allows us to confidently retarget users who have previously visited our website using the target audiences we create. By doing so, we can effectively display special advertisements to them, thus increasing our chances of converting them into loyal customers.

Technically speaking, remarketing utilizes a highly-effective cookie-based technology. By placing a cookie that contains a simple JavaScript code on the computers of website visitors, you can effortlessly track them even after they leave your site.

If you are a consumer and remarketing/retargeting ads bother you,

• To avoid being tracked when browsing websites, simply open the incognito browser in Chrome. It's that easy!
• To exit retargeting and remarketing lists, you can delete the historical data.

How to Create Remarketing and Retargeting Audiences in AdWords?

• Login to AdWords Panel. Then click on the wrench button at the top right.
• Click Audience Manager under Shared Library from the drop-down menu

• Press the plus button on the page that opens, click on the "Users who visited the website" link from the drop-down menu

• To effectively reach your intended audience, simply fill in the URL section of the page that opens and target specific visitors. This method allows for a precise and efficient approach to your marketing strategy.

If you are running an e-commerce website, this method may not be the most effective solution for you. In order to guarantee that all of your products are listed on Google Merchant Center, it is essential that you enter a product data feed in the display advertisements you create. You can leverage data feed and product IDs to remarket. However, for websites with a large number of products, it may be more advantageous to utilize systems like Criteo, which can provide superior quality and more precise targeted remarketing options.

How Are People Tracked and Tracked Offline?

It is common to want to track people, particularly customers, in offline settings such as shopping malls. Carrefour is leading the way in this area with their pilot of a new Bluetooth Low Energy (BLE) technology in their Madrid branches, and Nisa is also adopting this technology in their London malls.

Shopping malls can easily obtain valuable insights into customer behavior by analyzing the regions where they are most concentrated and the stores they frequently visit. Armed with this information, malls can create highly effective billboards and develop new advertising strategies that drive sales and enhance the overall shopping experience.