Google Ads Display Network Certification Exam

Google Ads Display Network Certification

The Google Ads (AdWords) Display Exam thoroughly covers the most advanced advertising concepts, providing invaluable insights into the best practices for creating, managing, and optimizing Display Network campaigns.

I can confidently say that this was one of the most challenging exams I've taken. With a passing grade of 80%, answering 80 out of the 100 questions correctly was crucial. Any less than that would result in failure. Despite scoring 79 points on both attempts, I was determined to pass and did so by studying systematically. I am now proud to say that I obtained the certificate with a good score.

With Google Display Network, you have the power to create and publish your ads on a vast range of websites within Google. The best part? You can choose to show your ads on specific websites or articles, allowing for targeted and effective advertising. For example, if you come across an article by Yılmaz Özdil, a columnist for Sözcü newspaper, that relates to your ad, you can display your ad on that article. By making the right adjustments and utilizing strategic targeting through the placements tab, you can multiply the effectiveness of your ads and greatly improve their performance.

Where Do Google Display Networks Ads Appear?

These ads confidently appear in designated advertising spaces on websites. For instance, as we previously mentioned, Yılmaz Özdil's columns in the Sözcü newspaper. Now, let's take a confident look at where Google ads appear in one of his articles.

Yılmaz Özdil's article features three Google Display Ads at the beginning, which are easily noticeable. These ads are owned by Google, and you can confirm this by hovering your mouse over the exclamation point within each frame.

Now, let's take a look at the different question types and answers in this exam.

If you decide to become certified, the first step is to open your Google Partner account. If you're unsure about how to do this, you can read my article by clicking here. Once you have opened your partner account, you can proceed to take the exam. To help you prepare, I have included some sample questions and answers from the exam below.

Google Display Advertising Certification Sample Exam Questions

1. What types of users are in-market audience targets?

• Users interacting with context-related content
• Users who are in your general target demographic group
• This refers to users who are actively considering purchasing products or services similar to what you offer.
• Users you reach through remarketing

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2. What enhancements can Google automatically add to your wedding supply client, Alexa's, text ad on the Display Network?

• Promotion of a business related to its business (for example, a patisserie)
• A quote about falling in love
• A map showing the location of the business
• Bride photo

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3. What features are unique to the Display Network and unavailable on the Google Search Network?

• Language targeting
• Cost-per-click (CPC) bidding
• Frequency cap
• Location targeting

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4. Cost-Per-Thousand Impressions (CPM) bidding can only be used for which of the following?

• Campaigns targeting search partner sites
• Accounts using the prepaid billing option
• Accounts using US dollars as billing currency
• Campaigns targeting the Display Network

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5. What factors contribute to a display ad's higher quality score?

• Testing all image ad sizes
• Short landing page load time
• High number of impressions
• High maximum cost-per-click (CPC)

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6. What factors impact an ad's Quality Score on the Display Network?

• Quality scores of keywords
• Whether the ad is eligible to enter the ad auction
• Display Network placements where the ad is eligible to appear
• The quality score of the same ad on Google and the Search Network.

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7. Which, besides AdSense, delivers display ad inventory on the Display Network?

• Teracent
• Right Media
• AdWords
• DoubleClick Ad Exchange

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8. Frequency capping gives advertisers the ability to limit which of the following?

• Number of impressions for a single user
• Clicks for all users
• Number of clicks for a single user
• Impressions for all users

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9. True / False: An advertiser can target mobile apps through AdWords.

• True
• False

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10. Your client wants to reach new parents with organic baby food ads. What type of targeting would you recommend using?

• Lookalike Audiences
• Managed placements
• Dynamic remarketing
• Audiences in the market with the category "Baby and Child Food/Kids Meals"

Google Display Network Exam:

• Exam Duration : 120 minutes
• Exam Questions : 100 questions
• Passing Score : 80% Success
• Validity Period : 12 months

If you are facing any challenges in obtaining the Google Display Network certification or if you already have a certification but lack the expertise to manage your campaign effectively, do not hesitate to contact me. I am confident in my ability to provide you with the assistance you need.