Google Analytics Certification Exam, Questions and Answers

How to Get Google Analytics Certificate?

Google Analytics is an indispensable analysis system for every website owner. We all install the tracking code on our website, but it's imperative that we properly process and measure the data to get the most out of it.

Analytics is a powerful tool that empowers you to monitor every step users take on your website, down to the finest detail. For example, if your website includes a video, you can receive precise measurements such as the number of viewers and how many stopped watching it. If your website is an e-commerce platform, you can leverage the "Advanced E-Commerce" feature to view all the details, including product and sales performances, audience analysis, and more. This feature enables you to utilize all the other details to enhance your website's overall performance.

What is Google Analytics Academy?

If you're new to using Google Analytics or looking to improve your skills, I highly recommend starting with the Google Analytics Academy. Their comprehensive training program includes Beginner and Advanced Levels, covering everything you need to know. The Academy's videos are in English with Turkish subtitles, so you can easily access translations while watching. Additionally, you can stay up-to-date on the latest insights and tips by following the "Analytics" category on my blog, where I regularly share informative articles. Click here to access the Google Analytics Academy training program and take your skills to the next level with confidence!

To obtain the Google Analytics certification, the first step is to create a Google Partner account. If you are unsure how to do this, refer to my article by clicking the provided link. Once your partner account is set up, proceed to take the exam with confidence. Sample questions and answers for the exam are provided below. Note that as of January 2018, all training and exams are consolidated under Google Academy for Ads.

Furthermore, rest assured that your Google Analytics certification holds a longer validity period of 18 months compared to other AdWords certificates that only last for 12 months. Take note that the Google Analytics certification remains valid for more than 18 months.

Google Analytics Certification Exam Questions and Answers

1. Which set of rules determines how sales and conversions are attributed based on touchpoints in the conversion path?

• Attribution modeling
• Multi-Channel Funnels
• Conversion tracking
• Channel Groupings

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2. Which Custom Report Type displays a static and sortable table where data is presented in rows?

• Traveler
• Flat Table
• Pivot Table
• Map Layout

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3. Which tags does Google Analytics recommend for accurately tracking campaigns?

• Source, Content and Term
• Agent, Source and Campaign
• Campaign, Content and Term
• Agent, Source and Content

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4. Which report displays the users who have logged in during 1-day, 7-day, 14-day, and 30-day periods?

• User Explorer report
• User Flow report
• Cohor Analysis report
• Active Users report

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5. Which of the following allows you to combine offline business system data with online data collected by Google Analytics?

• User ID
• Data Import
• Target Tracking
• AdWords Link

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6. What are the four coverage levels available for dimensions and metrics in Google Analytics?

• Scope at Activity level, Session level, Transaction level or User level
• Scope at Location level, Duration level, Product level, or User level
• Scope at Activity level, Duration level, Transaction level or User level
• Scope at Hit level, Session level, Product level or User level

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7. What does Google Analytics associate a channel that contributes to a conversion prior to an action?

• Attribution to penultimate click
• First transformation
• Supported conversion
• Last click attribution

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8. Which reports require you to enable Advertising Features?

• Cohort Analysis reports
• Demographics and Interests reports
• Real-time analytics reports
• Geographic reports

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9. How many Single Events are counted in Analytics if a user watches an event tracking video three times in the same session?

• 0
• 1
• 2
• 3

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10. What are the four Goal types available in Google Analytics?

• Goal, Event, Duration, Pages/Screens Per Session
• Goal, Event, Pageview, Social Network
• Pageview, Event, Action, Social Network
• Location, Event, Time, Users Per Session

Google Analytics Exam Details

• Exam Duration : 90 minutes
• Exam Questions : 70 questions
• Passing Score : 80% Success
• Validity Period : 18 months