Google Display or Facebook Ads More Effective?

Google Display vs. Facebook Ads

There is no one correct answer to this question, as the best approach depends on the industry, the content of your advertisement, and your target audience. However, there are situations where either a Facebook ad or a Google Display ad can greatly benefit your business.

With Turkish Google Display Network (GDN), you have the power to target your ads to a highly specific audience and implement advanced remarketing and retargeting strategies. Plus, you can extend your reach by placing your ads on partner websites like YouTube that are part of the Google network.

GDN ads are a cost-effective alternative to Search ads. While the lower cost may seem appealing, it can sometimes lead to poor quality results that are unneeded, particularly for data-driven companies. Therefore, to achieve superior outcomes, it is crucial to meticulously devise your strategy based on Google Analytics data.

Facebook ads were previously restricted to Facebook and Instagram users only. However, the company has expanded and now professionally handles publisher applications. Unlike Google Adsense, not every website or mobile application can publish direct Facebook ads because of stricter criteria. This ensures that your ads are displayed in relevant and appropriate places. Google Adsense has a larger network of unnecessary websites which can lead to ads being displayed in irrelevant or inappropriate places.

Rest assured that Facebook's stricter criteria guarantees your ads are displayed in the right places.

To publish your Facebook ads, simply use the Facebook Business Ads Manager page. As for Google ads, the Google Ads page is your go-to. And if you don't have an account on these pages yet, you can quickly create one without any hassle.

This document will confidently highlight the positive aspects of both Facebook Ads and Google Ads. Ultimately, you can make an informed decision as to which channel is the best fit for your business. If you're running an e-commerce website, it may be in your best interest to utilize both advertising channels in order to maximize your results.

Google Display Ad Creation Pros

If you run an e-commerce website, direct remarketing is a powerful tool to directly target your users. With this tool, you can remind your users about incomplete orders and showcase your products on publisher websites and applications that host Google ads. This strategy is particularly effective for users who have added items to their cart but have not yet made a purchase.

Creating Google Display ads is a straightforward process. After creating the main ad, the next steps are targeting, which includes setting strategies and target audience settings. These steps are easy to follow and will result in a successful ad campaign.

By using GDN advertising, you have the power to showcase your ad on YouTube with precision targeting on specific channels or individual videos.

By using Google Display Ads, you can seamlessly publish your ads on websites that are relevant to your business, products, or similar offerings.

With Google's new feature, Smart Campaigns, you can effortlessly create professional campaigns that deliver results. However, to fully leverage the power of Smart Campaigns, it's imperative that you acquire ample data. Although the cost of Smart Campaigns may seem high, your investment is justified by the serious returns you can expect when they're properly implemented. If your account lacks sufficient data, or if you're unsure about how to create a campaign, it's best to avoid Smart Campaigns for now.

To boost your ad's visibility, add keywords directly and list them on publisher websites where those keywords are used. This is a highly effective strategy to increase your reach and maximize your ad's potential.

To generate a target audience list that is highly relevant and directly linked to your business, carefully choose topics and categories that are closely associated with your industry.

You have the ability to schedule ads on both Google and Facebook platforms, giving you complete control over when and where your ad will appear. With this feature, you can select specific locations and times to display your ad, ensuring maximum exposure to your target audience.

Google Display Remarketing Strategies (Behavioral Targeting)

Behavorial targeting is the proper term for what is commonly known as remarketing or retargeting. With this knowledge, you can confidently plan your Google Display Behavorial Targeting or remarketing campaigns using the following steps.

Standard Remarketing (Basic Remarketing) : involves displaying ads directly on publisher sites to visitors who have previously visited your website.

YouTube Remarketing: You can confidently target users who directly watch, like, or comment on your videos through the use of effective remarketing techniques, if you already have a YouTube channel and videos.

Customer Match: You have the ability to confidently upload and effectively target the email addresses of your valued customers or users with a .csv extension from your Google Ads panel.

Dynamic Remarketing: For e-commerce websites, it's possible to display the same product to users who visit that specific product page on publisher websites. This means that instead of displaying a standard advertising campaign, you can dynamically showcase the product the user is interested in.

Lookalike Audiences: By creating a remarketing list with an audience of over 20,000, you have the opportunity to take full advantage of the Similar Audiences feature. Google will generate target audiences that are similar to your existing audience, providing you with even greater opportunities and further expanding your reach.

For those who are unsure about creating remarketing campaigns in Google Ads, my previous article provides a step-by-step guide that can be easily followed.

Facebook Ad Creation Pros

First things first, it's important to note that with Shutterstock, you have access to an extensive library of images that can be used for free in your Facebook ads. On the other hand, Google Ads doesn't offer this great feature. This means that you can easily skip the hassle of searching and creating images. But keep in mind that this feature doesn't give you the right to download the image, so be sure to use it responsibly.

When it comes to building an audience, Facebook offers a more precise and definite approach than Google. Google's demographic target audience settings rely on data from Chrome, which may not always be accurate since many users may use different browsers or not be logged in to Chrome. As per Google Ads reports, the highest values for age and gender are generally unknown. However, this is not the case with Facebook. Thanks to its more specific target audience demographic structure, you can directly reach your intended audience with confidence.

Your display ads are designed to bypass Ad Blocker apps, ensuring that they are always displayed as intended, while other ads may become stuck in these apps and not be shown. With Facebook ads, you can be confident that they will continue to be displayed as intended, regardless of Ad Blocker apps.

To create a retargeting campaign using Facebook Pixel, simply follow the steps outlined in my previous article on pixel remarketing and retargeting campaigns. You'll be a pro in no time!

Instagram ads are a highly effective way to reach and engage with millions of users on the platform. By utilizing this tool, you can easily connect with your target audience and enable them to interact with your ads in a meaningful way.

When you create an ad on Facebook, you are in complete control. You have the option to perform location targeting and publish your ad exclusively on Instagram, exclusively on Facebook, or exclusively on Facebook partner websites and applications. No matter what you choose, you can be confident that your ad will be seen by the right people in the right place.

From the Facebook Education platform, you can get information to help you improve your business page and facebook ad campaigns. Click for Facebook education platform Blueprint.

Pros of advertising on Instagram, according to Facebook's research:

• 60% of users say they discovered new products on Instagram.
• By improving the viewing experience of your videos on Instagram, you can increase users' watching time by up to 80%, making your content more appealing to your target audience.
• Over 200 million Instagram users visit business pages every day. This presents an opportunity to elevate your Instagram business page and provide users with a professional platform.

I would like to confidently state that Facebook Ads will surpass Google and become the preferred platform for publisher advertising. This is due to its ability to provide more specific targeting options, which I believe will be highly valued by publishers seeking to reach their desired audience.