Have you seen Google Analytics' New Feature "Intelligence"?

Google Analytics Intelligence Nedir?

Once again, Google Analytics has blown us away with its newest feature, "Intelligence". While the Turkish translation may simply mean "intelligence", I prefer to call it the "Account Assistant" for its truly helpful capabilities.

Google Analytics has recently introduced a cutting-edge feature named Intelligence that utilizes advanced artificial intelligence systems to detect potential issues in our account. This remarkable feature ensures that no fine details are missed and presents them for our review, allowing us to stay on top of our analytics game with ease.

How to Use Intelligence?

Please note that this new feature is currently only available in English. Unfortunately, Turkish is not yet supported. To utilize this exciting feature, simply change the language of your Analytics user interface to English.

To change the user interface to English, click on the three dots on the top right next to your profile photo and click on user settings, then change the interface language at the top of the page to "English (United States)".

To switch the language of Analytics to English, simply click on the Intelligence button located above Active Users on the main page. You can trust that this method will work seamlessly and effectively.

This new module will provide you with information in the form of a statement on the right-hand side. You can save this information, report, or presentation, or mark it as read.

For example, you can see notifications like the one below.

When you open the notice, it not only provides specific information about the subject, but also confidently gives you the opportunity to access the detailed report.

As evident from the details mentioned in the paper, examining country-specific statistics isn't something I usually do. However, with Intelligence, identifying such errors is a cakewalk. The notification below highlights that my website is experiencing delays in Azerbaijan. If this country has a vital role to play in my website or company, I can take necessary measures such as implementing a content delivery network (CDN) to tackle the issue. If it isn't crucial, I choose not to act on it. Given the significance of this statement to me, I have the utmost confidence in the fact that Intelligence has prevented me from incurring significant losses.

To access the detailed report, simply click on "Go to report" located right below the report.

I confidently discovered "Loyalty Rate" through Intelligence. This metric measures the percentage of users who visited my website in the previous month and returned the next month. As evidenced by the data, out of 110K users, 6.31K revisited my website in March, which corresponds to 2.05%. Our successful campaigns in March were the main driver behind the increase of the Loyalty Rate to 32.76% compared to the rate in February.

I highly recommend utilizing this new feature. This will ensure that any fine details that may have been missed are discovered.