How Do We Identify the Right Long-Tail Keywords in SEO?

For small or new companies, achieving success in search engines using short keywords can be a daunting task. To increase conversions and attract more users to your site with minimal effort, we highly recommend implementing Long-Tail keywords.

What is a Long-Tail Keyword?

The term "Long-Tail Keyword" describes a keyword structure that comprises of longer words. For instance, if you are selling sneakers online, it is more appropriate to use the Long-Tail Keyword "blue men's sneakers" than merely "sneakers." This creates a more precise keyword phrase. Generally, the Long-Tail Keyword structure is made up of at least three words.

As I mentioned earlier, if you have a newly launched website or low rank values, utilizing long-tail keywords can certainly help improve your search engine rankings. Instead of using broad keywords like "coffee," why not try using more specific and longer phrases such as "how to make filter coffee at home" to significantly increase your chances of success?

By using long-tail keywords, you can significantly improve your page's search engine ranking compared to using general keywords. However, it is imperative to conduct thorough research and analysis on these keywords beforehand. For instance, it's crucial to check the difficulty level of any new keyword you create in Google. In the subsequent sections, we will provide you with comprehensive information on how to do this effectively.

The term "Long Tail" was coined based on the Search Demand Curve graph depicted below. As the graph clearly illustrates, the vast majority of keywords are situated in the tail end.

Long-tail keywords make up a whopping 70% of all searches and are typically not searched for in isolation. Instead, they are searched for as part of a larger phrase, like "making filter coffee at home".

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Why are long-tail keywords important for increasing traffic and conversions?

By targeting long-tail keywords, you can confidently reach the precise audience for your website, product, or service. This is because the individuals visiting your site are specifically seeking what you offer, making them highly valuable prospects.

1. Easy For You To Rank In Search Engine Results: Using long-tail keywords is essential because they increase your chances of ranking on the first pages of search engine results. Due to the high competition for head keywords, using long-tail keywords will give you a competitive edge. For instance, ranking for "sushi" might be challenging, but ranking for "vegetarian sushi restaurant Istanbul" can be a more realistic goal.

2.You Reach The Right Audience: Long-tail keywords are a powerful tool to target the right audience. Unlike generic keywords such as "sneakers," specific keywords like "men's blue sneakers" or "Nike men's blue running sneakers" are used by shoppers ready to make a purchase. By using these specific keywords, you can achieve higher conversion rates, which is crucial for e-commerce sites as it measures the number of visitors that purchased something, rather than just visiting the site.

3. Less Budget for Advertising: By utilizing long-tail keywords in search engine ads, like AdWords, you can significantly reduce the cost per click. It is crucial to consider this, especially for e-commerce sites, as highly competitive keywords come with a hefty cost per click in digital marketing. (CPC)

How Can We Find or Create Long-Tail Keywords?

Now that you understand the importance of long-tail keywords, the next step is to start implementing them. While there is no one-size-fits-all solution that will instantly boost your conversion rates and website traffic, there are certain principles to follow when creating a list of long-tail keywords. By doing so, you can select the most appropriate keywords for your needs with confidence.

Numerous websites provide keyword planner services, and you can find them easily by conducting thorough online research. One of the most effective and free services is the Google AdWords Keyword Planner, which is offered by the tech giant Google itself.

Accessing the Keyword Planner tool is a breeze. First, simply log in to Google AdWords. You can easily locate the tool under the "Tools" section. Once you have found the tool, simply click on the setup button located in the first column of the menu that opens to start using the tool with ease.

Select the first option, which is "Category or Website," as shown below. If you have active campaigns, the Keyword Planner will open automatically.

We'll craft a compelling description of your product or service that will leave no doubt in the minds of your potential customers. We'll even help you identify additional parameters, such as category or location, to generate a wide range of long-tail keywords that will make your offering stand out from the competition.

This powerful tool produces multiple keyword lists and accurately assesses their competitiveness within AdWords. With this tool, you have access to vital information such as cost per click (CPC) data. Regardless of whether or not you plan to launch an AdWords campaign, this tool is an essential resource for gaining crucial insights into the value of each keyword.

Google Keyword Planner is a good starting point for keyword research, but if you need a more advanced tool, the following websites can help:

• Ubersuggest.io
• Soovle.com
• Answerthepublic.com

One of the most effective methods available is to utilize Google's search suggestions. When you perform a search on Google, you will be presented with a selection of relevant long-tail keywords beneath the search bar. Incorporating these suggestions into your search can significantly enhance the quality and accuracy of your results.

By utilizing this method, you will be able to swiftly generate a comprehensive long-tail keyword list. Moreover, by incorporating difficulty level and cost-per-click (CPC) data into your word list, you will be equipped to produce a polished and professional document with ease.

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