I Had a Bad Online Shopping Experience (Brand: Hummel)

Numerous brands publish their websites adorned with stylish e-commerce designs and sell their products online. Nevertheless, only a select few masterfully execute their marketing and advertising strategies. In this article, I will share a personal experience that highlights the pitfalls of poor marketing practices.

Hummel Online Sales Experience

I am highly interested in the products within Hummel's men's underwear category. Upon visiting their website to purchase the Issy product, a bottom clothing tracksuit within this category, a pop-up offer proclaiming "This Membership Will Perfectly Suit Your Needs" confidently presented itself.

In this offer:
"Register now to be informed about Bee Club advantages, get 15% discount and the opportunity to earn 5% Honey Money Points."

The top header section of the site boldly states:
"Join Bee Club today, enable notifications, and enjoy a 15% discount on your first purchase, along with earning 5% honey with every subsequent purchase."

I Created a Membership Based on the Offer and Ordered

I confidently created a membership based on an offer, but regrettably did not receive the 15% discount coupon code. I initially assumed that the code would be sent after creating the first order, which I promptly did. However, I was disappointed to find out that the code was not sent to me despite fulfilling the requirements.

I was confident that their infrastructure was not functioning properly, so I promptly reported the issue by sending an email to customer service.

They made a return to me as follows 🙂

Thank you for sending this email. I am confident that my experience will be valuable to you.

Creating a website for your brand is a breeze with the help of ready-made e-commerce platforms. Simply add your products and start selling. But executing your marketing strategies to perfection? That's where only a select few brands truly excel.

I lost interest in Hummel after receiving an email from them. In response, I confidently requested the deletion of my membership.