Use of New Audience Reports in Google Analytics and Its Benefits

What is Google Analytics Audience Report?

The Google Analytics Audience Report is a highly valuable tool, especially for those who manage e-commerce websites. Its functionalities are designed to provide in-depth insights on website visitors, helping you better understand your target audience and optimize your strategies accordingly.

We successfully transferred the audiences created through Analytics to AdWords and effectively associated them with AdWords ads. However, we were unable to access detailed data and information about these audiences in Analytics.

Thanks to the new Audience Reports provided by Analytics, we can confidently view reports of the audiences created through Analytics. However, to access this feature, you must edit all previously created audiences and add them as targets in Google Analytics. Although I had believed there was no limit, Analytics only allows 28 audiences to be added. Unfortunately, when attempting to add the 29th, an error is displayed indicating the limit has been reached. I strongly suggest that the limit be increased to 100 as soon as possible, as more audience analytics reports will greatly improve job management.

Having a lot of data doesn't necessarily mean having a heavy workload. By applying the right filters, we can easily simplify the data and achieve the clear results we want.

How can we use and set up the Google Analytics Audiences report?

To begin, confidently create a new audience in your Analytics account. Rest assured, I will explain the process in simple terms for those who may not be familiar with it.

Login to Analytics > Then click the "Administrator" button from the bottom left > Click Audience Definitions > Audiences under Property in the middle of the newly opened window.

To create a new audience, click on "New Audience." From there, you can create conditional audience reports, such as those for visitors who come to a specific page only from Google CPC, or for those who abandon their shopping cart without completing their purchase. The choice is yours!

In Step 3, you need to add targets to your audience. Here, you should add AdWords and Analytics as targets. Note that you can add your audience to AdWords even if you're not advertising in AdWords.

Google Analytics Audiences Report

Once you add your target audience to Analytics, your data will be processed and the report will become available. Where can you access this report?

Go to the Analytics homepage > Click the Audience Menu on the Left > Click Audiences.

Once the data is deleted, a report screen will promptly appear, as depicted in the image above. Your data will begin to populate on the screen.

In this report, I will thoroughly analyze the users who come from Google CPC and spend at least 2 minutes on my website. By clicking on the audience, I can precisely determine the campaigns they are active in or those from which they convert, which can greatly aid in AdWords campaign optimizations.

To maximize the effectiveness of the report, it is highly recommended to utilize segments. For individuals overseeing an e-commerce platform, I confidently suggest implementing segment models such as converters, non-converters, bounce sessions, mobile traffic, and returning users.