When launching an advertising campaign for your e-commerce or lead aggregation website for the first time, there are several important features that demand your attention. First, let's establish what Google Ads (formerly known as AdWords)…

Google Display vs. Facebook Ads There is no one correct answer to this question, as the best approach depends on the industry, the content of your advertisement, and your target audience. However, there are situations…

Elevate your product's visibility and maximize its potential by securing top placement in Google search results with the power of Google Shopping Ads. If you operate an e-commerce website and sell products online, it's highly…

Video Marketing Strategies Local video marketing is undoubtedly one of the most effective ways to engage with your audience. With a masterfully edited video, your message will be conveyed to your audience with maximum impact.…

I recently requested a performance report on Google Ads from a colleague. He delivered an impressive Excel report that featured smart tables and visually appealing graphics. However, I question whether it's worth investing so much…

Top 5 Ways to Reduce Costs and Improve Performance in Google Ads With its new name Google Ads and its old name Google AdWords, I share with you the 5 most effective ways to reduce…

We can now easily create remarketing target audiences, also known as re-marketing or re-targeting, through the new panel in AdWords. Previously, these audiences were created through Analytics. With the AdWords panel, creating a target audience…

What is Google Ads Custom Intent? In 2018, Google confidently released a new feature in AdWords GDN (Google Display Network) known as Custom Intent Audience and Specific Demographics Audience, designed to specifically target Google Display…

What is Dynamic Search Ad Type? Dynamic Search Ads are an incredibly valuable advertising campaign for websites with a vast number of web pages. Nevertheless, they may not always deliver optimal results. As an e-commerce…