Distinguish Your Competitors with Customer Experience (CX). *Nike and Adidas Example

What is Customer Experience?

Customer Experience (CX) is the heart of a user's interaction with a platform, whether it's a website, mobile application, online forms, or pages. A positive CX indicates that the platform is user-friendly and comfortable to use. CX is a critical aspect of businesses, as they all aim to surpass their competitors and provide the best possible experience for their users with confidence.

According to the survey question conducted by Econsultancy, a globally renowned online marketing consultant, it is imperative to have a distinctive feature that sets you apart from your competitors in the next 5 years. Keep this in mind as you strategize for the future of your business.

The majority chose Customer Experience with 44%.

Create your website or applications with confidence, knowing that they are tailored to your customers' preferences.

When designing your website and applications, it is crucial to keep in mind your user or customer audience. By taking careful measurements of their preferences and wishes, you can create a product that is tailored to their needs and desires.

Once you have finished creating your website, you have the power to revolutionize its design using the powerful tool of "Google Optimize". By employing A/B testing, you'll be able to precisely pinpoint which design change performs the best. And the best part is that Google Optimize is incredibly user-friendly and absolutely free, meaning you won't require any coding skills to get started. So go ahead and take control of your website's design today with Google Optimize!

Customer Journey Experience

After the A/B Tests, "Customer Journey Experience", that is, the User Decision Stage or Experience is passed.

Upon closer examination, it becomes clear that the main objective of large corporations is to facilitate quick purchase decisions for their users. After perusing a product on a website, users desire to utilize the ease of online shopping by seeking further information or a superior deal. Leading companies keep their users engrossed on their website and empower them to make prompt purchase decisions. This is achieved through a fusion of CX and CJX.

Nike vs. Adidas

When We Considered NIKE and ADIDAS Brands in Terms of CX, Nike Officially Destroyed Adidas

Recently, Nike completely revamped all of its product pages, content, images, and designs on its online website, with a sharp focus on CX. The results were undeniably successful and show the power of a well-executed CX strategy.

First and foremost, our website design enables users to view Nike product images seamlessly, without any need to click on them.

When we compare it to Adidas' product page, we can clearly see the difference.

When it comes to selecting shoe size, Adidas and Nike have different methods. Adidas provides a dropdown menu to choose the size, whereas Nike allows you to select the size directly using a number input.

This task is a piece of cake, thanks to Nike! Just select the desired number with ease, without having to deal with a cumbersome dropdown menu.

A significant distinguishing factor is that Nike has strategically eliminated the reviews/comments section from its product page to minimize distractions and relocated it to a less conspicuous spot, whereas Adidas takes the contrary approach.

Nike strengthened its call to action message by changing "Add to cart" to "Add to bag.”

User experience is absolutely crucial in reducing decision-making time for users on online platforms. Companies that wisely invest in user experience are experiencing significant growth.

This article does not cover the differences between devices, but it is important to keep in mind that mobile devices are a unique world. Therefore, it is crucial to pay more attention to design and user experience considerations for mobile devices than for other devices.