Google Ads Search Certification Exam

Google Ads Search Certificate

The Google Ads (AdWords) Search Network exam comprehensively covers both fundamental and advanced concepts related to creating, managing, measuring, and optimizing advertising campaigns on the Google Search Network.

Without a doubt, the Google Search Network Advertising exam stands out as one of the most crucial exams in AdWords.

When it comes to AdWords campaigns, the Google Search Network is the first type that comes to mind. I am confident that the vast majority of us have posted their first ad on the Google Search Network.

To achieve success with this ad network, a detailed understanding is crucial. Careful planning and strategizing of the keyword configuration are important, as any mistakes could result in AdWords wasting your money and causing damage. To avoid this, it is recommended that you keep your campaign up to date, regularly review the Search Terms report, consistently update your negative keyword list on a campaign or ad group basis, accurately define your target audience, and optimize your ads every 2-3 weeks. By following these steps, you can ensure that your campaign is successful and that you get the most out of your investment.

To measure the impact of subtle changes on your website’s users or customers, confidently utilize Google Analytics for A/B testing on your landing pages.

Where Do Google Search Ads Appear?

When searching on Google or Google partner sites, ads are displayed in the search results and are clearly marked with an “Ad” label. In the past, ads were also displayed in a right-hand sidebar on the homepage, but this was not visually appealing on mobile and other devices. As a result, Google now displays 7 ads on the page: 4 at the top and 3 at the bottom, creating a more seamless experience for users. For instance, a search for “plane tickets” on Google will include these ads in the search results.

The exam questions are easy. If you have experience managing a campaign on the Google Search Network and are familiar with the fine details of creating one, then you will find the exam easy as well.

To obtain certification, you must first establish your Google Partner account. If you’re uncertain about how to do this, simply refer to my article by clicking here. Once your account has been set up, you’re ready to take the exam. To assist you, I’ve included a few sample questions and answers for the exam below.

Google Search Certification Sample Exam Questions

1. What tool can help to see how increasing the Target Cost-Per-Acquisition can affect performance?

• Target CPA Planner
• Target Bid Simulator
• Keyword Simulator Tool
• Target CPA Simulation Tool

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2. What can Dynamic Search ads be useful for?

• Campaigns that need to reduce impressions on competitive keywords.
• To dynamically move the position of the ad based on where the user is looking.
• For sites with hundreds or thousands of frequently changing products…
• This document doesn’t require revision since it is a simple sentence without any writing quality issues.

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3. Which one can you track with conversion tracking?

• Most of your customers are watching TV shows while visiting your site.
• Those who clicked on the ad already had at least 1 dress
• A large number of customers visiting the site have signed up for the e-newsletter.
• There are many Beşiktaş fans who visit this site.

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4. What delivery setting ensures that all ads will serve, even with a low click-through or conversion rate?

• Optimize for conversions
• Optimize for clicks
• Broadcast equally
• Publish in random rotation

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5. Your maximum allowable keyword bid (max. TMB) is 3-TL. How can you determine the potential impact of increasing this bid to 4-TL?

• Keyword simulation tool
• Portfolio simulation tool
• Cost Per Offer simulation tool
• Offer simulation tool

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6.What information does “Exact Match Impression Share” give?

• This refers to the number of times ads were displayed on the Search Network.
• This metric measures the exact match rate of your specified keywords against eligible impressions for keyword searches.
• This metric represents the percentage of eligible impressions you receive for searches that exactly match the content on your landing page.
• This report shows the percentage of eligible impressions received by your broad match keywords.

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7. What can’t be done with Keyword Planner?

• Merge keyword lists
• Get suggestions for keywords and ad groups that may not be in your mind
• Obtaining retrospective statistics on search volume
• Get quality score estimates

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8. How can you increase user engagement and encourage them to continue using your app after downloading it?

• By customizing the application according to each format ( phone, tablet, computer )
• “Using the “Maximize interaction” bid strategy
• Adding large graphics
• Creating and using custom deep links

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9. You sold a product with a product cost of 100 TL, 10 units for 300 TL. You spent 1400 TL in your AdWords campaign for this sale. How do you calculate your Return on Investment (ROI, Return on Investment)?

• (3000 TL – 10) / 2400 TL
• (3000 TL – 2400 TL) / 2400 TL
• 3000 TL / 2400 TL
• (300 TL – 750 TL) / 700 TL

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10. Which is not true about ad extensions?

• This text seems complete and well-written. No revisions needed.
• There is a possibility to improve the visibility of the ad
• Shows additional information about the business
• It can increase click-through rate

Google Search Exam:

• Exam Duration : 120 minutes
• Exam Questions : 100 questions
• Passing Score: 80% Success
• Validity Period : 12 months

If you are having difficulties obtaining the Google Search Network certificate, or if you have a certificate but are unable to manage your campaign effectively, feel free to contact me for assistance.