Google Ads Shopping Advertising Certification and Exam

Google Ads Shopping Ads Certification

The Google Ads (AdWords) Shopping Ads quiz confidently covers both the basic and advanced advertising concepts required for success. This includes creating a Merchant Center account, creating a product data feed, and expertly creating and managing Shopping campaigns to ensure optimal results.

If you're managing Google Shopping ads and have a solid understanding of AdWords, passing the certification exam should be a cakewalk. The exam primarily covers the workings of the advertisements, but as is typical with Google, there may be some head-scratching questions thrown your way. Fear not, in this article I'll tackle these questions head-on and provide you with sample questions and answers to prepare you for success.

Google Shopping ads appear at the top of Google and its partner searches. Additionally, users can directly search for products on Google Shopping. These ads exude an impactful and visually appealing look.

To become certified, you must first open your Google Partner account. If you are unclear about how to do this, you can easily refer to my article by clicking on the provided link. Once you have successfully created your partner account, you can proceed to take the exam. The sample questions and answers provided below will aid you in your preparation for the exam.

Google Shopping Ads Certificate Sample Exam Questions

1. Çiğdem wants to determine whether individuals who view Shopping Ads actually purchase the shoes advertised. What steps should he take to accomplish this?

• Must run the Ad Performance Report
• Must set up conversion tracking
• Must use Enhanced Cost-Per-Click ECPC bidding
• Should run the auction information report

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2. Which of the following should you link to your Google Merchant Center account in order to create a Shopping campaign?

• Google My Business Account
• List of Approved Shopping Policies
• Credit card
• AdWords account

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3. Based on Nihal's analysis, 5 brands within the "All Products" group perform well. What can be done to ultimately drive more traffic to these valuable brands?

• Increasing the "All Items" bid
• Divide the group into sub-product groups based on brand and identify more competitive offers for each individual brand.
• Setting its budget to "accelerated" delivery
• Changing the campaign priority to "high"

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4. Which of the following can Google Merchant Center be used for?

• Determining campaign priority for products
• View comparisons with competitors for Shopping campaigns
• Managing shipping settings for a store
• Update mobile offers for products

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5. For what purpose are product groups used in shopping ads?

• Editing products in a data feed
• Creating a list of keywords to use to ensure Shopping ads target the right users
• Bidding on inventory arranged in an ad group
• Packing products sold together. (e.g. camera and tripod stand)

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6. For which products should you submit the identifier_exists attribute with the value of no?

• Custom made clothing
• New books to pre-order
• Product packages
• Second hand electronics

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7. Which of the following can you sell on Google Shopping?

• Business services such as plumbing or locksmithing
• Residential real estate
• Second hand items
• Hotel and travel services

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8. What steps should Faruk take to gain a better understanding of how advertisements for his patisserie impact the number of customers visiting his establishment, and how these advertisements affect his customers' purchasing habits?

• To enable dynamic tracking URLs for the campaign and set up tracking templates for the local product group.
• Segment your report by click type and review local data
• Create local inventory ads in the shopping campaign and review local channel performance
• Must set up Google Analytics for local storefront and take advantage of a variety of customized data available

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9. What can be done to prevent Shopping ads from showing when certain terms are searched?

• Products can be removed from product data
• Shorter descriptions can be added to product data
• Negative keywords can be added to the campaign or ad group
• Related search terms can be removed from product titles in product data

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10. For what reasons might Aynur's product feed be disapproved?

• Price mismatch between feed and landing page
• An image in GIF format
• A URL that is 1,500 characters long
• A feed with a mobile link

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I have shared 10 questions from the Shopping Ads certification exam with you. These are the exact same questions that I encountered during my own exam, and I have provided the answers based on my thorough knowledge and research. If you have any questions or doubts regarding the answers, please don't hesitate to comment and we can discuss it further. I am confident that my answers are accurate and will help you in your exam preparation.

Google Shopping Ads Quiz:

• Exam Duration: 90 minutes
• Exam Questions: 63 questions
• Passing Score: 80% Success
• Validity Period: 12 months

You can contact me if you are having trouble obtaining the Google Shopping Ads certificate or if you have a certificate but are unable to effectively manage your campaign.