Suggestions for Career Aspirants in Digital Marketing
For those looking to advance their career or enhance their skills in the realm of digitalmarketing or marketing as a whole, I have compiled a list of ten exceptional books that will broaden your perspective.
I am confident that you can locate the books you have previously read on this list. To me, each of these ten books holds great value. As such, the ranking was determined randomly. The book in first place does not necessarily imply that it is the best, nor does the last book suggest that it is the worst. Every book contains valuable information and content. Additionally, I have provided links where some of the books can be found.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising – Ryan Holiday
Gmail, Facebook, Airbnb, and Evernote are all multi-billion dollar companies that achieved great success without spending money on PR or digital marketing. They didn’t even rely on billboards to reach this level. This book explains how they did it. The key to their success was a strategy called Growth Hacking, and it worked wonders. Unfortunately, I was unable to find a Turkish version of the book to share with you. However, the English version is quite easy to read and I highly recommend it to anyone interested in Growth Hacking. I am confident that it will prove to be very useful.
Knock Your Opponent Down – Gary Vaynerchuk
We have some unfortunate news: marketing is a challenging field, and it’s becoming increasingly difficult. However, we must not dwell on the past or pity ourselves. As modern storytellers, we must adapt to the realities of the market because it shows no signs of adapting to us. Today, content is more crucial than ever, but it’s not just about producing high-quality content. It’s about creating quality content that is tailored to social media platforms and mobile devices. In this crowded world, shouting at the top of your lungs won’t make your voice heard on social media platforms. The key is to use your power effectively and tell stories that are suitable for new media platforms.
The New Rules of Marketing & PR – David Meerman Scott
When it comes to marketing, it’s easy to assume that digital marketing is top of mind. However, it’s important for small business marketing professionals to think big in order to adapt to changing tactics. The author of this book has sold over 375,000 copies in 9 languages, demonstrating their expertise in the subject matter. I’m confident that after reading this book, you’ll be able to identify the right investment channel for your business.
I could not find the Turkish version of the book, but you can buy this book from D&R, click here.
Viralnomics: How to Get People to Want to Talk About You – Jonathan Goodman
To effectively reach your target audience through social media, you don’t need to worry about clicking the right button. Instead, focus on grabbing people’s attention. The book provides valuable insights and tactics to help you do just that.
I couldn’t find the Turkish version of the book. The language is English; But I definitely recommend you to read it.
The Everything Store: Jeff Bezos and the Age of Amazon – Brad Stone
You may remember the early days of Amazon when only books were sold. However, the company’s strategies have since evolved and now virtually anything can be purchased on Amazon.
The language of the book is English and you can buy the book from Pandora, click here.
Rules of Content Management in the Digital Age – C.C.Chapman, Ann Handley
It’s common knowledge that marketing requires the delivery of high-quality content. However, in today’s digital age, creating excellent content is not enough. It’s crucial to make it engaging, memorable, and easily shareable. Developing online content may present its own set of challenges, but there are effective ways to reach your audience across various channels, such as Facebook, Twitter, Google+, and YouTube. If you need help in this area, you can always refer to the rules of content management in the digital age. Following these guidelines will provide you with the answers you need to succeed.
The world is changing rapidly, and we are living in an era of instant gratification. Traditional business plans are struggling to keep up with the demands of modern strategies. Developing marketing and public relations activities that take days to accomplish according to a predetermined schedule is no longer enough. As information cascades through digital channels like a waterfall, marketing and public relations must adjust to this new reality. Failure to do so will result in being left behind in the competitive market.
Great Jobs on Social Media / Mediocre Jobs – Scott Stratten
As the title suggests, we are presenting not one, but two books. On one side, you’ll find stories about great jobs created by successful employees and managers through social media, one of the most influential media of our time. On the other side, you’ll find stories about mediocre or even disastrous jobs that were revealed by employees and managers who used social media incorrectly, ineffectively, or unnecessarily.
In the book, which includes different “good” and “bad” true stories sent to Scott Stratten’s interactive website called UnMarketing, the author shows readers how some things can turn out great, while others can be disastrous, using these stories as examples.
In “What Would Google Do?” – a bestseller by Jeff Jarvis, a renowned and visionary thinker of the digital age – the author discusses the internet and its impact on our social and daily life. The book delves into the debate surrounding the concepts of “privacy and publicity,” which have been re-discussed in the wake of the internet’s dominance as one of the most important aspects of our lives.
Jarvis takes an optimistic view of unlimited sharing on the internet, but also recognizes the concerns raised by those who see its potential drawbacks. He examines these points and evaluates their validity against his own theorem. To provide a well-rounded perspective, the author includes interviews with some of the most influential figures in the internet and social media world, including Mark Zuckerberg, Eric Schmidt, and Evan Williams. On this note, the author expresses his gratitude towards these individuals.
The Satan Advertisement’s creation has served as an inspiration for copywriters, art directors, advertising students, and creatives from all sectors of the advertising industry, both in Turkey and across the globe. Its new and expanded edition, which has been updated, is a must-have resource for advertising professionals.
In this new edition of the classic book of advertising
-New episodes and updates are now available, optimized for the digital world. -Learn to use social media and emerging platforms with concrete examples and valuable tips. -There are also bright predictions about the present and future of advertising.
I am thrilled to announce the return of my podcast program, "Bilinmeyenleri Keşfet". Every week, I will provide you with valuable information on a different topic. You can easily access all of the podcast sources on bilinmeyenlerikesfet.com.