Google, Facebook, IBM, etc. Firms Should Pay Us For Our Data

As technology continues to develop, our personal information becomes increasingly valuable. Large technology companies analyze our data and use it to target advertising on their networks.

As experts in personal data security, we are confident in our ability to discuss effective ways to prevent breaches and enhance privacy measures.

The next generation will undoubtedly understand the importance of personal information security as they are born into a world where technology is ubiquitous. While we don’t hesitate to take a photo of our newborn baby and share it on Instagram, for those of us who didn’t grow up with technology, personal data privacy is a concept we take seriously. We remember a time before Google, Facebook, Instagram, or even the Internet existed when personal data privacy meant that people’s information was not easily shared everywhere.

In his video, Jaron Lanier boldly raises an important topic. The behavioral manipulation that results from the advertising model demands that companies compensate us for our data. He astutely proposes that this compensation be facilitated through the establishment of the Mediator Individual Data (MID) organization. The companies in question, likely technology giants such as Google, Facebook, IBM, and others, profit from our data and build their revenue model on advertising and the sale of statistical data.

Under GDPR, it is clear that companies are prohibited from directly selling our names, surnames, and other sensitive personal information. However, they are still able to leverage our behavioral data to guarantee that advertisers are reaching their desired target audience, which, of course, includes us.

When a user utilizes Google Chrome, there is a 90% likelihood that they log into their Gmail account. Even after they log out, their browser’s data and cookies persist, enabling advertisers and digital marketing experts to accurately target them based on their browsing activity and online transactions.

In social media advertising, I have the ability to directly target specific demographics, like mothers, fathers, or people who are physically present at “Istanbul New Airport.” Facebook generates revenue from this business model, while the target audience remains uncompensated, only being exposed to ads on their screens. This dilemma has sparked debates as to whether we should pay for every social media tool we utilize. However, it begs the question: Who can realistically afford to pay for Facebook’s services?

You won’t regret following the New York Times’ new video channel. Their videos are more helpful and educational than those on a mixed video platform like YouTube. The videos are in English, and you can access them by clicking here.

I highly recommend checking out the New York Times’ new video channel. Their curated selection of videos is far more informative and educational than what you might find on a mixed platform like YouTube. All of the videos are in English. You can access the latest videos by clicking on this link: https://www.nytimes.com/video/latest-video

The GDPR has been implemented worldwide, including in Turkey, where it is known as KVKK or the Law on the Protection of Personal Data. I have written a detailed article about this topic. Click here to access the article.

Do you think big technology giants such as Google, Facebook, IBM, or others pay us for the data they use?