How can we place our first ad in the new Google Ads account?

When launching an advertising campaign for your e-commerce or lead aggregation website for the first time, there are several important features that demand your attention.

First, let's establish what Google Ads (formerly known as AdWords) is and how to expertly utilize it. From there, we can thoroughly analyze the features that warrant our focus.

What is Google Ads (AdWords) and how can it be utilized?

If you want to appear on the first page of search results for your desired keywords, Google Ads (AdWords) is the way to go, regardless of whether your website is new or old. Google Ads operates on a paid basis, which means that the more you invest, the greater the display of your ad on Google or its partners.

To start, every campaign is allocated a budget that is drawn from your daily budget. You have a choice to use your daily budget in either accelerated or standard mode. If you opt for accelerated mode, your budget will be exhausted within a time frame that you select. If you prefer standard mode, your ad will be shown at specific times of the day based on search results, the caliber of your account, and your bid. Rest assured that your budget will be effectively utilized to maximize the impact of your campaign.

With our platform, you have the power to display your ad directly to specific target audiences anywhere in the world (except in Sudan, Iran, etc.) by specifying relevant keywords. Creating target audiences is a breeze and can include criteria such as gender, age range, location, language, income status, interests, and device used. You can be confident that your ad will be seen by the right people at the right time.

At the top, success comes with a price. When participating in a keyword auction, it's a battle of bids against other users. Only the victorious side has the privilege of having their advertisement displayed at the very top.

Keep in mind that the more optimized your Google Ads account is, the lower your keyword costs will be and the quicker you will achieve your KPIs.

To use Google Ads confidently, head over to https://ads.google.com and create an account. Enter your payment method, create your campaign, and submit it for approval. If it's a new account, approval may take 2-3 days. For company accounts in Turkey, Google Ads works on a pre-payment system, which means that you must deposit funds into your account before your ad can be displayed.

Can I Create a Google Ads Campaign Myself?

If you lack knowledge in this area, it's advisable to avoid attempting it yourself. However, if you're willing to allocate a budget of 20 TL per day and accept that your budget is limited, it's a different story. Rest assured, with your daily budget of 20 TL, you may find that after 30 days, Google Ads are not effective for your needs and may choose to discontinue the campaign.

If you want to achieve the best results and your budget is 100 TL or more per day, it is highly recommended to seek the assistance of a digital marketing consultant who is well-versed in this type of work. Trying to do it yourself without sufficient knowledge may not yield optimal outcomes.

My Google Ads account and campaign have been approved, but my ad is not showing

Your account is being reviewed by Google, and it is possible that it is still under evaluation. If the keywords you entered are different from those provided by Google, it may lead to a manual review. For instance, if your website specializes in phone cases and related accessories, but you advertise women's socks, this difference might prolong the review process, but this only applies to new accounts. Be confident that the evaluation process will be completed soon.

It's important to note that this issue is commonly experienced by gambling and betting sites. However, there is a solution to this problem. By opening blog sites and advertising for certain keywords, you can get your ads to display. Even if your account and campaign are approved, there is still a chance that your ads won't show up. This is because the account has to go through a manual review process that you may not be aware of.

Your ad may not be appearing due to a low CPC (cost-per-click) bid. For example, if the minimum bid for a keyword is 4-TL to be listed, and you set your bid at 0.20 kuruş, your ad will not be displayed. To ensure your ad is displayed, it is recommended to increase your CPC bid to meet or exceed the minimum bid requirement.

Ad Published, Showing, What Should I Do?

For newcomers to Google Ads, it's best to start with campaigns that use exact match keywords. This helps you avoid spending your limited budget on unnecessary keywords, especially if you don't have a negative keyword list yet. Start by conducting keyword research, then add the exact match keywords you find to your campaign.

When you let me know that you have a negative keyword list, I will confidently add your desired keywords to your campaign using phrase match without any issues.

To further improve your Google Ads strategies, I highly recommend reading my previous article titled "Top 5 Ways to Reduce Costs and Increase Revenues in Google Ads". Simply click on the link to access it.

Without a doubt, maintaining an active account and consistently monitoring campaigns is the key to achieving success with Google Ads.