Digital Marketing Consulting

Digital Marketing Consulting Introduction

Thanks to the rapid development of technology and internet services, digital marketing has emerged as a powerful tool for companies and website owners to compete for the top spot on search engines like Google. And that’s where the expertise of digital marketing consultants comes in. A new profession has emerged that’s dedicated to helping businesses stay ahead of the game.

It is entirely possible to complete and publish a website within just one hour. However, achieving a high ranking and appearing at the top of organic search results in Google or other similar search engines can take several months. Rest assured that with the right strategies and diligent effort, your website can achieve the visibility and success it deserves.

In this case, we can confidently promote the website through social media channels, which have proven to be effective in reaching users. Although this approach may take some time, it is a valuable investment in increasing brand and website awareness. Therefore, the main focus after completing the website should be on digital marketing, which is the most effective way to achieve our goals.

To ensure success in marketing, it is imperative that companies or individuals prioritize the development of a strong technical SEO infrastructure for their websites. A lack of SEO compatibility can have detrimental effects, regardless of one’s marketing expertise. Poorly structured pages and blog posts can lead to lower rankings or even placement on later pages, even when a keyword could have ranked highly organically. In such instances, a single advertising method may be required to achieve a top ranking for that keyword.

Which sector is most important for digital marketing?

In the e-commerce sector, digital marketing is vital, and it demands the expertise of skilled and knowledgeable individuals to handle all transactions with confidence.

In terms of advertising, e-commerce leads the pack with its advanced techniques. For instance, re-marketing or re-targeting can create specific target audiences and manage, follow, and analyze 360-degree advertising models with social media account integration, among other similar models. Moreover, the e-commerce sector employs all advertising models, albeit with some variations depending on the industry.

The e-commerce and service industries are both making use of landing pages to collect leads, or data. Digital marketing is playing a critical role in these sectors as companies aim to invest in profitable businesses or advertising models. For example, an aesthetic hospital is successfully publishing ads through lead collection, converting leads into patients, and generating revenue. The hospital is confident in its ability to calculate the cost per lead and compare it with its income. For instance, the hospital is generating 6,000-TL of income for a 20-TL lead cost, which is a great return on investment.

As a digital marketing consultant, I take full responsibility for all digital activities, from e-mail marketing to internet advertising. Nothing is beyond my capabilities to ensure the success of your digital marketing campaign.

Well-structured digital marketing strategies can significantly boost brand awareness.

We can confidently distinguish between B2B digital marketing and B2C digital marketing, instead of simply referring to the industry.

What Is Generally Included in Digital Marketing?

Search Engine Optimization (SEO)

Effective structuring of content and a strategic approach to SEO can significantly boost the ranking of your website in organic search results, without the need for paid advertising. From a technical standpoint, optimizing your page rank can substantially enhance the overall value of your website. Therefore, it is crucial to prioritize SEO for the following channels:

• Websites
• Blog Pages
• infographics

Websites encompass all sites on the internet, including the product pages you sell on Amazon. By expertly performing SEO work, such as targeting the right keywords, structuring your content, and editing tags, you can effectively boost the ranking of your product page on Amazon.com.

Content Marketing

Content marketing is a powerful tool that generates leads, increases brand awareness, drives traffic to the website, keeps users engaged for longer periods of time, and reduces bounce rates. With content marketing, your business can achieve all of these goals and more, leading to greater success and growth.

• Web page content
• Blog content
• Online books and brochures

In content marketing, proper language structure and relevance of interest are key. By implementing well-structured content marketing strategies, you can confidently expect a significant boost in your sales.

Social Media Marketing

Marketing through social media channels has become a common practice in Turkey. The aim is to enhance brand awareness, drive traffic to the website, and increase the number of leads and sales. The following are the most frequently used social media channels:

• Facebook
• Twitter
• Instagram
• Linkedin
• Pinterest

Pay-Per-Click (PPC) or Cost-Per-Click (CPC)

PPC (Pay-Per-Click) is a powerful tool for online advertising. It allows you to define keywords and pay only for the clicks you receive. With PPC, you can sell products, collect leads, and increase brand awareness with ease. The most commonly used PPC ad models are:

• Google Ads
• Paid ads on Facebook (Instagram)
• Promotional tweets on Twitter
• Sponsored posts on LinkedIn

When it comes to advertising, there are various options beyond PPC. Display ads enable you to showcase your ads on websites that are most relevant to your business. Moreover, you can leverage the power of YouTube by creating engaging videos and interacting with your customers.

Advertising is, in fact, the backbone of digital marketing. As businesses aim for a return on every expenditure, it is essential to work with the right people.

Influencer Marketing

Managing a joint project with social media influencers is a powerful tool to increase brand and product awareness, which ultimately leads to increased sales. Some brands opt to compensate social media influencers through bartering, where products or services are exchanged for services received. For instance, when I worked at Canon, we provided our products to social media influencers in exchange for their work. However, it is crucial to calculate the cost of the product and the value of the work provided by the influencer before engaging in any bartering agreement. This helps to ensure that the brand receives the appropriate value for its investment, and that the influencer is fairly compensated for their work.

• Promotional content on social media accounts
• YouTube Partner or Amazon Influencer Program

Native Advertising

Compared to PPC, this advertising model serves a dual purpose of providing information and promoting sales within content. As the most popular advertising model, it greatly contributes to brand awareness and allows for direct interaction between users and the brand. The reason it is widely used is because internet ads are often blocked by ad blockers, with the exception of Facebook. This makes it an effective way to deliver ads to customers without being hindered by ad blockers or similar applications. Rather than bombarding people with ads, it is important to use natural advertising methods with a well-planned strategy, such as incorporating them in videos or text.

Management of Marketing Automations

Businesses often try to automate various tasks, including social media sharing and advertisement image publication. The primary software programs utilized for these purposes are:

• Email subscriptions
• Scheduled social media posts
• Updating customer lists
• Monitoring and reporting of campaigns
• Performing A/B tests on the page
• To achieve your goal, you need to analyze each path taken. Start by creating a goal, such as completing an order, and then add routes to that goal, including adding items to cart, proceeding to checkout, and completing the purchase. In total, there are three distinct paths to consider.

E-mail Marketing

Customers or users may not always be excited to receive emails, but with the right content and strategies, you can entice them to subscribe to your emails. By analyzing important metrics such as open rates and click-through rates, you can measure the success of your email campaigns. The most commonly used email marketing systems are Mailchimp and Constant Contact. Email marketing activities typically involve sending newsletters, promotional emails, and other forms of communication.

• Blog content subscription and up-to-date emails
• Email subscriptions via free book or content download
• User or customer welcome mail
• Email marketing for special occasions
• Special discount and campaign notifications

Online PR Service

Public Relations (PR) is not limited to offline activities. In fact, online PR is just as important as any other activity for our company. We are confident that our efforts in PR, both online and offline, will lead to great success for our brand.

• Customer complaints
• Comments and feedback
• Like likes and retweets and such

Online customer communication encompasses all methods by which our customers engage with our company via the internet. Our objective is to respond to all feedback transparently and professionally to bolster our brand’s reputation and foster trust with our users. As these interactions are publicly available, it is crucial that we handle them with the utmost care.

When selecting a digital marketing consultant, what factors should we keep in mind?

To achieve success in the ever-changing digital world and advertising models, it is crucial to partner with individuals who possess certifications in Google Ads, Bing Ads, SEMrush, and other related areas. It is highly recommended that you collaborate with a certified and self-motivated Digital Marketing consultant to ensure a successful outcome.

Rest assured that simply relying on a friend’s claims of success, based on strategies applied to their own project one or two years ago, is not a guarantee of success for your project. Given the constantly changing and developing systems, following outdated strategies may lead to failure and cause significant harm to your project.

It’s surprising to see that even those employed in the top digital marketing companies are missing out on essential certifications like Google Ads certificates.

When interviewing a candidate, it is crucial to probe about their past experiences and work history. Ask about the companies they have worked for, the projects they have managed, and the corresponding budgets. If their responses meet your expectations, then proceed without reservations. However, if their answers do not satisfy your requirements, do not hesitate to terminate the interview and consider another candidate. Your time is valuable, and you deserve the best candidate for the job.

To evaluate someone’s knowledge of search engine optimization, ask them thought-provoking questions that showcase your own deep understanding of the subject. Emphasize that you are looking for a top-notch expert and won’t settle for anything less.

KPI, What Should Our Success Models Be?

To kick things off, let’s define what a KPI is. KPI stands for Key Performance Indicator, which are essential metric indicators for measuring performance. By setting KPI goals and strategies, we gain the ability to closely monitor all digital campaigns and measure their success. This empowers us to calculate the success rate of each project and make informed decisions about allocating resources towards achieving our desired goals or targets.

Which Department Should a Digital Marketing Consultant Graduate from?

Regrettably, there is no definitive response to this inquiry. Digital Marketing is not a dedicated university department in Turkey. From my acquaintances in Turkey and the USA who work as digital marketing consultants, it seems that most of them have degrees in business administration or marketing. Nevertheless, as mentioned earlier, there is no single answer to this question.

If you’re looking for a digital marketing consultant, you’ve come to the right place. I provide top-notch consultancy services in both English and Turkish, and I’m confident that I can help you achieve your goals. Don’t hesitate to contact me to learn more about how I can help you with your digital marketing needs.