Sell Your Product In China And Engage With The Chinese Market

Why Should We Sell In China?

Yesterday in China, alibaba.com set a new world record by generating sales worth $8 billion in just 85 seconds. If you're thinking about selling online in China, these e-commerce sales are definitely worth noting. However, before you dive into the world of online sales, it's important to be aware of the rules. Let's go over them together.

As of 2018, a staggering number of over 800 million people in China have access to the internet. This presents a great opportunity for salespeople in the West as Chinese consumers have a strong inclination towards online shopping. However, it should be noted that reaching the majority of these individuals through Google is not a feasible option.

Great news! While Google may not be effective for SEO in China, there is a solution. Baidu, the most popular search engine in China, has a whopping 80% market share and can be targeted using specific SEO methods. Let's explore the options and get your website ranking on Baidu in no time!

Implementing SEO in China is a completely different ball game due to the strict legal rules and practices in the country. The Chinese refer to this as the Great Firewall of China. Similar to the Great Wall of China, it imposes certain restrictions and practices online. However, with the right expertise and approach, it is possible to successfully navigate through these challenges and achieve your SEO goals in China.

I have listed and explained how to enter the Chinese market.

How To Enter The Chinese Market And How To Sell In China?

First, Get a Domain with a .CN Extension

To successfully enter the Chinese market, it is crucial that you obtain a .CN domain name with a China country code. Attempting to do so with a .com domain name is ill-advised and should be abandoned immediately. Fortunately, you can acquire a .CN domain from Godaddy for just $7 per year and publish your website under that domain. Invest in the right domain and pave your way to success in China.

When targeting the Chinese market, it's important to keep in mind that Baidu, their preferred search engine, prioritizes domains with the .CN extension, giving them higher visibility in search results.

As demonstrated in the chart below, the most viewed websites in China's top 1000 are predominantly utilizing a .com TLD distribution. However, it is important to note that this chart only reflects views and not rankings on Baidu. To achieve a high ranking on Baidu, it is imperative to have a domain extension of .CN.

Your Web Hosting Service Should Be Located In China.

With a basic understanding of China's strategies, it is clear that China always prefers to rely on its own resources. This ideology is reflected in the establishment of its systems and the provision of opportunities for its people. Thus, when it comes to web hosting, it is prudent to choose a provider that is based in China and is a Chinese branded company, even when employing CDN technology.

To rank high in the Baidu search engine and secure a top spot among the search results, it is imperative to have a hosting service provider based in China. To find a reliable hosting company in China, refer to this link.

To achieve high rankings on Baidu, it's crucial to select a hosting plan that's uniquely tailored to your website. Avoid shared hosting and instead opt for dedicated hosting or a virtual private server (VPS). Even a single poorly performing website on shared hosting can adversely affect your website's search rankings.

Get an ICP License for Sale in China

Once you have purchased a .CN domain and acquired a server or dedicated hosting in China, the crucial next step is obtaining the ICP (Internet Content Publishing) license. This license is mandatory if you intend to launch a website in China. It is government-controlled and grants permission to manage websites within China. Without it, it is impossible to operate a website in China.

To engage in trading, you must obtain a Business ICP. There's no need to apply in person as local agencies and companies can provide full support throughout the process. Keep in mind that individual ICPs don't allow for online sales and income generation.

How to Find Valuable Keywords in Chinese

Congratulations on launching your website and obtaining your ICP license! Now it's time to take the next step and optimize it for SEO to achieve a high ranking on the Baidu search engine. With the right strategies and tactics, you can make your website stand out and attract more visitors than ever before.

To efficiently discover and retain keywords and their corresponding terms in Chinese, it is highly recommended that you leverage a reliable search engine like Google. It is critical, however, that you collaborate with a knowledgeable individual who is not only skilled in Chinese but also well-versed in the local culture. Avoid using translation agencies or automated translations for this task, as they may not capture the nuances and intricacies of the language and culture.

Baidu offers a keyword planner that is comparable to Google's, called "Baidu Keyword Planner". In the video below, you will learn how to effectively use this tool. While a Baidu account is necessary to access this feature, there are no associated fees. With the Baidu Keyword Planner, you can easily obtain key metrics such as keyword search volume.

To find the most valuable keywords using this keyword planner, you need to examine the metrics listed below.

* Average daily search volume

* Average daily mobile search volume

* Level of competition for a keyword

* Estimated top page bid cost

Aside from Baidu Keyword Planner, there are several other tools, such as Zhanzhang, Aizhan, and Ciku, that you can explore. Take the time to try them out and select the one that is most convenient for your needs. You've got this!

Like Google, Baidu also has an ad panel and you can advertise on Baidu through this panel.