The Name of Google AdWords is Changing! Say Hello to Google Ads

Google AdWords Name Changed

Indeed, the news is true. The AdWords brand, which has been a well-known name worldwide for years, has now become part of history. With confidence, Google has made a decision to rebrand the ad panel from AdWords to Ads, keeping pace with the ever-evolving digital advertising industry.

Here is the new logo of Google Ads as below.

With the announcement of Sridhar Ramaswamy, the chairman of Google, Google renewed its brand in advertising. Google's aim is to unify all advertising platforms with the new brand, thus providing advertisers with a more useful panel. As such, Google changed the name and logo of the main advertising panel in AdWords and made Google Ads. In this way, standard Search Network, Display Network, Mobile Advertising, YouTube videos, Google Play application ads and Google Map advertising will be managed from a single panel.

Google has successfully introduced a new brand for Google Ads that encompasses the full range of campaign types available across Search, Display, Video, App, and other platforms. This marks a significant improvement as it eliminates the need to constantly switch URLs and windows when using other platforms. With this new brand, Google has effectively consolidated all the platforms in one place, which simplifies and streamlines advertising campaigns.

This is not just a mere brand change; Google has boldly introduced a new project called Smart Campaigns. Smart Campaigns is a revolutionary system designed to help advertisers easily and quickly create ads, without requiring any knowledge of the panel. Although it may take a few years, we are confident that this system will fully establish itself and gain the trust of advertisers.

Another second brand is Google Marketing Platform.

This platform seamlessly integrates DoubleClick Digital Marketing and Google Analytics 360 to provide advertisers with a comprehensive solution for managing their ads. By accessing all analytics data from a single panel and leveraging the power of Google's Display & Video 360 ad model, which combines DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center, advertisers can confidently optimize their campaigns and drive better results.

Exciting news! Google Ad Manager is combining two powerful systems, DoubleClick Ad Exchange and DoubleClick for Publishers, to help publishers monetize their content even more effectively. According to the director of product management for publisher platforms, Jonathan Bellack, it will take an additional 3 years to establish a large-scale programmatic infrastructure. Rest assured, this change will bring even more value to your publishing efforts in the long run.

Effective July 24th, the advertising panel that is universally known as Google AdWords will undergo a transformation and will soon be referred to as Google Ads. The logo and site URL will also be refreshed to reflect the changes. The old URL, https://adwords.google.com, will now be replaced with https://ads.google.com.

Additionally, it should be noted that Google has confidently declared that there are no plans to make any alterations to the AdSense and AdMob brands at this point in time, as both will continue to be utilized in their current form.