21. Advertising Board Decisions and Limits in Commercial Communication

We are back with the first podcast of 2024. In this episode, we will discuss the Advertising Board Decisions made by the Ministry of Commerce, which is an important topic.

When creating advertisements and campaigns, particularly in industries such as health, real estate, and politics, it's essential to comply with both domestic and international laws. Advertising board decisions contain vital information that digital marketing experts should regularly follow. It's crucial to know which brands are subject to penalties, the specific rules, and the grounds for punishment; otherwise, we might unintentionally harm the brands we serve and cause serious damage.

How long have Advertising Board Decisions been in operation?

The decisions made by the Advertising Board have been available for public access since 2012. The Advertising Board is a department within the General Directorate of Consumer Protection and Market Surveillance, which has the authority to oversee advertisements. You can easily view the decisions that are published regularly on a monthly basis by visiting this link: https://ticaret.gov.tr/tuketici/ticari-reklamlar/reklam-kurulu-kararlari.

Before, during, or after marketing, it is crucial to seek legal guidance from an expert familiar with your brand and product.

So why should you provide this?

It is of utmost importance to be cautious about complaints that may arise from rival companies, individuals, or institutions. The Ministry of Commerce may conduct a thorough investigation of the complaints received about your product or website and may impose financial penalties. This can put an additional burden on brands. Furthermore, advertising board decisions may result in the suspension of advertisements as a penalty. Therefore, it is crucial to consider the advertising board's rulings while devising your marketing strategies to create a successful and hassle-free digital presence.

It's important to remember that the decisions made by advertising boards are public and can be reviewed. By examining these resources, you can create effective marketing strategies for the brands or companies you work with that comply with industry standards. You can also avoid penalties by reviewing previous decisions and using them as examples in your campaigns. This data is valuable for preventing similar situations from occurring with the brand or company you work with.

Advertising board decisions play a crucial role in the world of digital marketing. They provide valuable guidance to ensure that brands reach their target audiences in an ethical and effective manner. We have analyzed the changes that took place in 2023 and used them to shape our marketing strategies for 2024. We hope that the upcoming digital marketing season will be filled with more conscious and effective campaigns.