Social Media
Metrics (KPIs) to Track in Social Media Posts
With my vast experience, I can confidently say that there are specific channels and metrics that are crucial to track for content shared on social media.
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Social Media
Meta/Instagram advertising, targeting and creative.
Social Media
How to Setup Facebook Pixel Conversions API in Shopify?
Last year, Facebook confidently launched the Conversions API in response to Apple's tracking block and privacy statement. Let's start by explaining what exactly the Facebook Conversions API is.
Social Media
Attention to Automatic Placements in Facebook Ads!
By default, when creating Facebook ( Instagram ) ads at the ad group level, the placements are set to automatic. However, this can result in unprofessional advertisements being posted.
Social Media
iOS 14 and Above Users May Not Be Targeted in Facebook Ads
In 2021, Facebook boldly declared that Apple users cannot be tracked, making them untargetable. However, if users opt-in to tracking, they can be targeted in Facebook and Instagram ads .
Social Media
Questions About Facebook Campaign Lenses
Before posting ads on Facebook or Instagram , the first step is to choose the campaign objective. So, what exactly are these campaign objectives?
Social Media
Facebook Brings Limits on Ads
Facebook is strategically limiting the number of ads to optimize performance and deliver higher-quality advertisements.
Social Media
Facebook Closes Advertising Accounts of Many Businesses in Turkey
During the last quarter of 2020, Facebook began to close the advertising accounts of many businesses. If your Facebook ad account has been closed, I recommend that you read this article in its entirety.
Social Media
Advertising Methods on TikTok
TikTok's massive user base of over 500 million active users has made it an excellent platform for advertisers.
Social Media
Reach B2B Leaders with LinkedIn Ads - LinkedIn Advertising Strategies
LinkedIn, established by the visionary entrepreneur Reid Hoffman, has been successfully operating since May 2003.
Social Media
Frequency Cap Calculation and Optimization Strategies
When it comes to the ads you publish on Facebook , you might think that "Cost per Conversion (CPA)" or "Cost per Click" (CPC) are the most important metrics.
Social Media
Targeting Placements in Facebook Ads
By leveraging social media ads, you have the power to target virtually any location and reach a vast audience.
Social Media
How Pixel Retargeting Campaigns Are Created and Why Content Marketing with PPC Is Important
When consulting with a marketing professional, you'll be faced with two powerful tactics: content marketing and PPC (pay per click). Don't worry, I'm confident we can determine the best approach for your needs.
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