Faruk Toprak
Marketing

Hepsiburada Managed Partner Advertising Program

The owner of Hepsiburada store has taken the initiative to establish an MPA platform that will effectively support small businesses in their Facebook ads .

Faruk Toprak
Faruk Toprak
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Hepsiburada Managed Partner Advertising Program

Hepsiburada Managed Partner Ads Program

Hepsiburada has proudly announced an exceptional agreement with Facebook to create a specialized advertising platform that will provide assistance to 10,000 small and medium-sized enterprises. According to the company's statement, the innovative social media platform, named Managed Partner Ads (MPA), will serve as a devoted platform solely for Hepsiburada's small and medium-sized enterprises.

What is Managed Partner Ads (MPA)?

This platform is versatile and can be integrated via API to create virtual marketplaces and more. It empowers businesses to publish personalized ads on multiple sites and track their performance. The account holder is the company that installed the platform with the API. Subaccounts are businesses that choose to use MPA and can advertise on Facebook directly from the Hepsiburada seller panel. With this platform, businesses can confidently expand their reach and maximize their advertising potential.

In order to advertise on Facebook, it is essential to have a Facebook or Instagram page, in addition to an ad account linked to it. Nevertheless, MPA systems have eliminated this requirement, giving you the ability to directly place social media ads from your marketplace page with ease.

Negative Aspects

  • Audience, data etc. Many criteria such as can be accessed by the main account.
  • If the normal CPM fee is 1 TL, this situation can often be different in MPAs.
  • When you close your virtual store, you risk losing all your data. It's not your ad account.
  • There may be an increase in CPA, namely Cost Per Acquisition.

Advantages

  • Easy to use, you don't have a problem uploading .xml data feed.
  • There is no need for any installation of Facebook Pixel or Facebook SDK.
  • Our platform enables you to effortlessly create dynamic ads in no time.
  • A website is not necessary. The link will lead you directly to the seller's store or product page on Hepsiburada with confidence.
  • Ad account suspension etc. situations do not happen.,

Click on the link below to access a comprehensive guide on Managed Partner Ads (MPA), which covers all the detailed information you need.

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Faruk Toprak

Faruk Toprak

Digital Marketing Consultant

A marketing consultant with over 13 years of experience, founder of Joykek and host of the “Filtresiz Dijital” podcast.

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