Faruk Toprak

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Analytics

GA4, conversion tracking and data-driven analytics.

Universal Google Analytics Is Obsolete
Analytics

Universal Google Analytics Is Obsolete

Google confidently announced last week that it will completely shut down the standard Analytics, also known as Universal Analytics in Google Analytics , after July 1, 2023, as part of their ongoing efforts to improve…

9 Important Metrics to Grow Your Business
Analytics

9 Important Metrics to Grow Your Business

To achieve our KPI goals, it is crucial that we have a clear understanding of our data and identify the metrics that demand our focus. Let us analyze this together with confidence.

Have you seen Google Analytics' New Feature "Intelligence"?
Analytics

Have you seen Google Analytics' New Feature "Intelligence"?

Once again, Google Analytics has blown us away with its newest feature, "Intelligence". While the Turkish translation may simply mean "intelligence", I prefer to call it the "Account Assistant" for its truly helpful…

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