Google Ads
Generating Dynamic Google Ads Reports
I recently requested a performance report on Google Ads from a colleague. He delivered an impressive Excel report that featured smart tables and visually appealing graphics.
Blog
Digital marketing notes from the field
From Google Ads to AI-focused marketing, analytics to strategy - I share what I've learned from the field.
Google Ads
Top 5 Ways to Reduce Costs and Increase Revenues in Google Ads
With its new name Google Ads and its old name Google AdWords, I share with you the 5 most effective ways to reduce costs and increase your income.
Experiences & Reviews
About My Experience in New York and Language School Education
Greetings, my friends! I often receive inquiries from you regarding my education in America. As such, I have taken the liberty of crafting a piece on this very topic. I hope you find it informative and enjoyable to read.
Marketing
How to Optimize Your Products and Advertising Campaigns on Amazon
We are confident that Amazon's entry into the Turkish market will be a lucrative opportunity for many sellers.
Archive
The Name of Google AdWords is Changing! Say Hello to Google Ads
Indeed, the news is true. The AdWords brand, which has been a well-known name worldwide for years, has now become part of history.
Social Media
Frequency Cap Calculation and Optimization Strategies
When it comes to the ads you publish on Facebook , you might think that "Cost per Conversion (CPA)" or "Cost per Click" (CPC) are the most important metrics.
Social Media
Targeting Placements in Facebook Ads
By leveraging social media ads, you have the power to target virtually any location and reach a vast audience.
Google Ads
Creating Remarketing and Retargeting Audiences in Google Ads
We can now easily create remarketing target audiences, also known as re-marketing or re-targeting, through the new panel in AdWords. Previously, these audiences were created through Analytics.
Marketing
How Chatbots Improve Your Marketing Strategies and Increase Your Sales
Thanks to the rise of chatbots, the sales representative profession may soon become obsolete, paving the way for chatbot e-commerce to take over all e-commerce models. Are you prepared for this shift?
Marketing
KVKK Alert in GDPR Turkish All Over the World and in All Companies
The General Data Protection Regulation (GDPR) and the Law on the Protection of Personal Data (KVKK) have been implemented across all European countries, as well as Turkey and the United States, demonstrating a strong…
Analytics
Have you seen Google Analytics' New Feature "Intelligence"?
Once again, Google Analytics has blown us away with its newest feature, "Intelligence". While the Turkish translation may simply mean "intelligence", I prefer to call it the "Account Assistant" for its truly helpful…
Marketing
Distinguish Your Competitors with Customer Experience (CX). *Nike and Adidas Example
Customer Experience (CX) is the heart of a user's interaction with a platform, whether it's a website, mobile application, online forms, or pages.
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