Manage CRM Professionally and Improve Your Marketing Strategies with HubSpot

What is the HubSpot CRM Program and What Does It Do?

With HubSpot's free version, you can confidently manage your CRM like a pro by conveniently collecting all leads and data, or forms, on the platform.

What is CRM

To begin with, let me clarify what CRM means. In English, CRM stands for Customer Relationship Management. In Turkish, it is represented by the abbreviation "Müşteri İlişkileri Yönetimi". This encompasses the management of customer relationships and user engagement levels, among other important facets.

When we receive a lead form from our website, it goes directly to our email address. We then transfer some of them to an Excel file via email for management. Unfortunately, some leads get skipped and others are not followed up on if the phone call is not returned. It's crucial for our colleagues working in customer service or sales to realize that every form has a cost to the company. We can't afford to ignore these leads as they don't come out of thin air.

To achieve our goals, we absolutely require top-notch tools like CRM management. This dynamic solution boasts a wide range of benefits, including automatic form tracking, mathematical calculations, and powerful remarketing capabilities. With CRM management, we can confidently take our business to the next level.

This article confidently introduces the many benefits of HubSpot, and strongly recommends utilizing its free version. For your convenience, we have included a direct link to sign up for a free account at HubSpot.

What are the HubSpot CRM Program Features?

HubSpot provides a plethora of features in its free version, including the unparalleled simplicity of the setup process. Moreover, the web chat form, or online chat, can be effortlessly integrated into your website without costing you a single penny.

Contact Management, also referred to as User Management, empowers you to easily add your data to HubSpot either by manual input or by importing from files like Excel or CSV. Additionally, you can seamlessly upload forms from your website directly to HubSpot.

After a user submits a form on your website, HubSpot records all of their activities on the website - from their first activity to their most recent. Moreover, you can directly send an email to this user through HubSpot without having to buy another mail service. You can also call this user directly, access all their information, and add a private note, all with confidence.

By using the paid version of HubSpot, you can confidently segment your leads or customers and leverage a range of techniques to improve your sales process. HubSpot allows you to automatically track important metrics, such as when a call was made, when a sale was not made, and how long it has been since a call back was requested, empowering you to make data-driven decisions.

How Do We Integrate HubSpot into Our Website?

Integrating Google Tag Manager (GTM) with HubSpot is an effortless process. To get started, navigate to the settings page in HubSpot and select "Tracking Code" from the lower left menu. From there, simply copy the code in the embed code field and add it to trigger all pages in the tag manager. By following these steps, you can confidently and successfully integrate GTM into your website.

Irrespective of your profession, I strongly advise you to employ a CRM system in case you receive forms on your website. The practice of conducting business through forms sent to email, which happens to be outdated, has unfortunately lost its credibility.

In this article, I discussed CRM management at a basic level. However, with HubSpot, you can integrate your account with Google Ads, LinkedIn, and Facebook. This allows you to manage your ads directly from here, and to obtain leads at a lower cost through advanced artificial intelligence methods.

As demonstrated in the screenshot below, creating a campaign directly on HubSpot and developing your Google Ads strategies is a straightforward process. However, if you are not familiar with this topic, it may be best to seek assistance rather than attempting it on your own.

You can adjust your re-targeting settings to choose how many days you want to retain the data.

I will now provide you with an example case and demonstrate how it can be used for effective audience management.

Example Case Study 1

For example, I manage the accounts of firm A. Company A gives me an excel file with 50,000 data and says how can we use it. This includes the Name, Surname, Email Address, Telephone Number of 50,000 people. In order to use it in online advertising and to send it to Facebook Ads, Google Ads and LinkedIn Ads from a single target audience network, I upload this data to HubSpot. Then I create a new target audience in the Marketing panel and select this target audience with the data of 50,000 people that I have imported. In marketing channels, I choose Facebook, Google and LinkedIn and advertise on all of them from a single network.

Currently, HubSpot does not offer a Turkish version. However, you can still create and use your account with the English version.

You can contact me directly for HubSpot consulting and sales techniques algorithms.