Personalize Your Page With Google Optimize's New Feature "Personalization"

What is Google Optimize Personalization Feature?

Insider has been challenged by Google Optimize with its new feature "Personalization". However, it's worth noting that Google Optimize is free and straightforward to set up.

Google Optimize is not just limited to A/B testing, it goes beyond that. You can conduct more specific tests like personalization tests to have a better understanding of the performance of your content. So, it's safe to say that Google Optimize is an all-encompassing tool for testing and optimizing your website's content.

By utilizing Personalization, we have the ability to optimize web page content for a specific audience, tailoring it to their unique needs and preferences. For instance, we can display content A to men aged 18-24 throughout Turkey, while exclusively showcasing content B to women of the same age range residing in Bursa.

This example likely got you excited, and for good reason. The key takeaway here is that e-commerce and data-collecting websites require optimization and audience-targeted content to thrive. But don't worry if your website falls outside of these categories - Google Optimize can still help improve your page and drive better results.

To begin using Google Optimize, simply sign up and log in. From there, create a new account and add your website. If all goes smoothly, you'll be up and running in no time!

To set up your Google Optimize code, simply use tag manager or manually add the code to the pages that will trigger on your website. If you require any assistance with this issue, please do not hesitate to contact me.

How to create a test using the Google Personalization feature?

Once you have successfully installed, confidently click on the "Create Experience" button located in the upper corner of the page. A page similar to the one below will open. Enter the optimizer name and URL address, and then choose the type of test you wish to perform.

Today, I want to introduce you to the "Personalization" test. To do so, I will install "Personalization".

Once you have selected "Personalization" and installed it, a screen similar to the one below will appear. Simply click the "Make Site Changes" button and make any necessary changes to your chosen URL, including visual, menu, and content modifications. You have the freedom to make a plethora of adjustments to your site.

After making the necessary changes on your web page, we will determine the target audience to which you will show these changes or that you want these changes to be applied, with the "Add Targeting Rule".

To add a targeting rule, simply click on the "Add Targeting Rule" button. This will bring up a screen where you can easily customize and set the desired targeting options. For instance, in the aforementioned scenario, there were three specific conditions: gender, age, and location (Turkey and Bursa).

Clicking on "Geo" will fulfill the first condition. However, to filter by age and gender, Google Analytics 360 must be used. With Google Analytics 360, two separate audiences can be created: one for females only, and another for both males and females aged 18-24. These audiences can be easily imported directly from Google Analytics 360.

To create a target audience in Google Analytics, you can confidently import locations and add them as a condition. Therefore, there is no need to include location as a direct condition in this case.

In Analytics, you can add a location to the target audience you create. Note that only Google Analytics 360 is a paid service, and only agencies and large companies have access to it.

You can also make these changes with another tool, Insider.

What is Insider?

Insider offers powerful tools that empower us to conduct a multitude of tests on our website, all while gathering valuable, privacy-respecting data. Armed with this data, you can confidently advertise on leading platforms such as Facebook, Google, and programmatic advertising networks.

Insider pricing is calculated per page impression, which is why we advise against displaying Google Display ads when using this application. Despite the low cost and high click rates of GDN ads, their display will markedly increase your pageviews, leading to higher costs when utilizing tools like Insider. As a result, it is in your best interest to avoid displaying Google Display ads while using this application.

What's the Difference Between Insider and Google Optimize?

Insider is a premium service, while Google Optimize is a free alternative. Setting up Insider is a breeze, whereas Google Optimize may require some basic knowledge of coding. With Insider, you are assigned a dedicated account manager who will organize bi-weekly meetings to ensure that your goals are aligned with their services and help you achieve them. On the other hand, with Google Optimize, you are solely responsible for all aspects of the service.

Insider Reviews

Let's take a closer look at our previous assessment. While it's true that The Insider provided an impressive presentation, highlighting the flexibility of cancelling your membership within the first 3 months, it's vital to evaluate the actual terms of the agreement. Upon joining, it's clear that the commitment is for a year, and cancelling is not an option.

At Insider, we offer you exceptional projects, paired with dedicated account managers who are committed to keeping in touch with you throughout your journey to achieving your goals. While we are confident in our ability to provide excellent service, we understand that after 3 months there may be some challenges in reaching your dedicated account manager. Rest assured, our team will always work tirelessly to ensure that you receive the support you need to succeed.

I am excited to share a customer service incident with you that I believe offers room for improvement. As I was managing a customer's account, I encountered an event that I would like to address directly.

With Google Optimize, sky's the limit! You have the power to improve yourself and achieve great success without any restrictions on page views or numbers. Let's get started and watch your success soar!

You can find more information about Insider at this link. https://useinsider.com/

"Optimizely" is an excellent and effective paid tool that you can use to achieve successful optimizations with ease. You can find more information on the tool by visiting this link: https://www.optimizely.com/.

Naturally, you have the ability to perform all of these tasks simultaneously within your mobile application. By expertly optimizing your mobile application, you can significantly enhance its development and personalization capabilities.

I have published my tutorial on Google Optimize.