What is Hotjar, How to Use it and What are the Pros of Using Hotjar

If you’re a digital marketer, then using Hotjar is an absolute must. With Hotjar, you’ll be able to track every single movement on your website and gain valuable insights into your customer’s journey. This tool is a game changer for any marketer who wants to stay ahead of the competition.

Today is January 1, 2019. First of all, I wish you all a happy and beautiful new year.

It is essential for anyone working in the field of digital marketing to be familiar with and use Hotjar. From my experience, no other tool can effectively measure user behavior like Hotjar. So, what exactly is Hotjar?

What is Hotjar?

Hotjar is a tool that integrates with your website to analyze user movements in detail. In addition to this, Hotjar offers personalized surveys, sales performance funnels, and conversion measurement tools that are extremely popular and useful.

Hotjar’s pricing model is based on the number of page views, with the Personal package available for pages with less than 10,000 views per day and a monthly cost of only $29. To determine your page views, use Google Analytics, and remember to keep track of this metric when purchasing Hotjar. For high-traffic websites with over 2,000,000 daily views, the monthly fee is $989. Register at hotjar.com as of January 1, 2019, and take advantage of the 15-day free trial without the need for credit card information. We strongly recommend this option to all users.

By utilizing the Hotjar heat map, you can confidently analyze the areas of a page where users spend the most time, as well as where they click, in a visually engaging manner. Additionally, this remarkable service can be utilized in conjunction with Yandex Metrica. While Yandex Metrica is a useful tool, it is limited in its capabilities, particularly in its inability to show the number of clicks in detail. By utilizing the heat map, you can gather a greater amount of data, including user clicks, scrolling activity, and mouse-hovering behavior on the page, providing you with a comprehensive analysis.

You have the ability to install Hotjar’s heat map on specific pages or all pages of your website. The red areas on the Hotjar heat map report indicate the sections of the page where users are most engaged. In the sample report, the hills stand out in red, indicating that users focus on them the most. By analyzing your own website’s heat map, you can gain valuable insights and tips to enhance your website. If you have an e-commerce website, Hotjar can help you understand which sections of the product page users are most interested in.

Monitor Your Website Visitors Experience with hotjar

Hotjar’s most appealing feature is the ability to easily monitor the movements and experiences of all website visitors using the Hotjar recording report. This report provides detailed information on where users focused on the page, where they clicked, which sections they skipped, and much more. By analyzing these recordings, you can gain valuable insights into user behavior and find answers to critical questions.

Introducing a groundbreaking feature that will leave you amazed! With this cutting-edge tool, you can now effortlessly monitor all the experiences of your customers, especially during the product purchasing process. To gain a better understanding of how it works, please take a moment to watch the video below. In this example video, you will follow the seamless experience of a valuable reader as he navigates through my article “5 Important Issues to Consider When Marketing Content in Foreign Languages*“. He is completely unaware that the system is recording him, allowing us to gather valuable insights. Similarly, as you read this article, Hotjar will effortlessly record your activity, providing you with even more valuable data to improve your business.

Which Companies/Websites are using hotjar in Turkey?

Hotjar is widely adopted by well-known companies in Turkey, as evidenced by the list of websites below. It is worth noting that despite the number of universities in Turkey, only Sabancı University currently utilizes Hotjar. This is a testament to Sabancı University’s commitment to professional web experience analysis.