November 2024 - Google

Google Ads, we can say, is an extremely important advertising platform for all businesses. Below you can find my recommendations for effectively using this platform and improving our search network ads during the Black Friday period in November.

Editing Ad Texts

Decorating your ad headlines and description texts with Black Friday and campaign highlights can help you get more clicks and make your ad more dynamic. This work aims for lower CPC and high clicks.

Updating Ad Extensions

Keeping your ad extensions as dynamic and up-to-date as your ad text will help you achieve more clicks with a lower CPC.

Callout Extension

This extension type is known as a call-to-action message. Here, you can keep it dynamic with more current campaign names like "November Discounts, Don't Miss Black Friday Deals, Limited-Time Offers, etc.". Don't forget to turn off this extension after the campaign period ends.

Promotion Extension

In the promotion extension, you can also select the type as Black Friday, specify the discount you are offering, whether it's a "percentage" or "fixed price," and choose the start and end dates to actively use this extension. This also ensures your ad is displayed in a more professional manner.

Image Extension

We can add an image extension to our ad in square or horizontal format, featuring Black Friday text and a discount highlight. "Don't forget to delete this image at the end of the campaign."

This also ensures our ad is displayed differently from other ads and helps us get more clicks.

Black Friday is a once-a-year period and a great time for all e-commerce companies; I wish you many sales during this period. For more information, options, or personalized recommendations, you can always reach out to me.