Breaking 89 Weeks of Routine: We Changed Our Name to "Filtresiz Dijital"!

Last month, sitting alone in the office at 3 AM, I was looking at the list of 89 episodes I had published so far on my screen. Hundreds of thousands of listens, thousands of messages received, and a growing massive family... But there was a strange unease inside me that I couldn't make sense of. We carried the name "Türkiye'de Dijital Pazarlama" (Digital Marketing in Turkey) with pride until now, but it was starting to feel too small for my shoulders. Because for a long time, we weren't just talking about the "textbook" of digital marketing; we were discussing the psychology of impulsive purchases made at midnight, the grand lies of agencies, and the manipulations behind those %50 off signs—in other words, the "street" of digital.

That night, starting with the 90th episode, I made a big decision. This is not just an ordinary name change; it's a shell-shedding, a rebellion, and a complete return to essence. Nothing will be the same anymore. Welcome to the most transparent, most shocking arena of the industry, the world of Filtresiz Dijital (Unfiltered Digital)!

Do you know why "Unfiltered"? When you open social media, everyone has flawless skin, everyone is a CEO, agencies create wonders, e-commerce panels are thriving. But behind the scenes of this "fake success theater" playing on stage, there are brands bleeding from unprofitability and business owners who can't sleep because of hundreds of thousands of liras burned in advertising budgets. We refuse to be part of this theater! We're ripping off that pretty pink filter that's been pulled over the industry. Now we'll talk not about those fancy lies; but about failed campaigns, millions thrown away, and painful truths. Now the king is naked!

This digital journey actually started in 2007 with my first website built on PHP Nuke and Flash Player infrastructure. Our podcast adventure ignited in 2019 when I noticed in America a trend where people were eagerly learning things through their earbuds instead of music. For 89 weeks, you listened to me on the subway, in the office, while packing cargo packages at night. The messages you sent saying "I saved my brand because of you" have been my greatest medal in this life.

Now we're taking this medal to a massive ecosystem. Not just a voice; we're coming as a visual force on YouTube, Instagram, and TikTok. The heart of this entire transformation will be our new digital headquarters, filtresizdijital.com. As our lives turn into Matrix, we'll no longer just talk about digital marketing, but discuss the entire digital world unfiltered.

Also, the Joy Academy training platform you've been waiting for months has finally launched! On this platform where I share the secrets of Google and Meta panels, I'm doing a final %50 discount in honor of the 90th episode. You can instantly halve the price using the PODCAST code on the cart page. There won't be such a big opportunity again.

Don't forget to support us in this new era and with our new name by voting us 5 stars on Spotify and Apple Podcasts and turning on notifications!

00:00 - 01:28 - Midnight Awakening: Why Are We Changing Our Name?01:28 - 02:44 - Our New Name Revealed: Filtresiz Dijital Manifesto02:44 - 03:44 - Rebellion Against Fake Success Theater and Agency Lies03:44 - 05:10 - The Bond Built With Listeners and My Greatest Medal in Life05:10 - 06:47 - New Ecosystem: filtresizdijital.com and Video Format06:47 - 08:37 - 2019 America Train Journey and the Birth Story of Podcast08:37 - 10:32 - My Digital Journey From 2007 to Today and Audio/Visual Distinction10:32 - 11:16 - Joy Academy Opened: Last Week Special %50 Discount Code11:16 - 11:51 - Digital World Turning Into Matrix and Closing