Faruk Toprak
#63 · Podcast

Does the Algorithm Have Feelings? Who is a Valuable User in the Algorithm's Eyes?

Faruk Toprak
Faruk ToprakNovember 4, 2025 · 12 min
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Does the Algorithm Have Feelings? Who is a Valuable User in the Algorithm's Eyes?
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Algorithms no longer just count clicks; they measure behavior, intent, and user psychology. So who is considered a "valuable user" in an algorithm's eyes? In this episode, we go behind the invisible curtain of the digital world and examine in detail why brands can make certain users more "prioritized" in the eyes of algorithms.


View counts, likes, and comment numbers are no longer enough. Giant platforms like TikTok, YouTube, Instagram, and Google analyze users second by second. How long you watch content, whether you return, whether you save it, or how many seconds it takes you to scroll—all of this positions you in the system's eyes. This directly impacts brands' visibility, rankings, and sales.


In this episode, we address the concept of "valuable user" not just as a technical term, but as the new currency of algorithmic economy. Because not every click has the same value. While some users only generate temporary traffic, others are classified in the system's eyes as "premium profiles" that contribute to sustainable brand growth.


In an era where user behavior is analyzed so deeply, brands need to shape their strategies not just on advertising metrics, but on behavioral scoring. If a user rewatches a video, saves a post, clicks a link and spends a few minutes on the website, that's when the user creates real value in the algorithm's eyes.


Algorithms read every interaction as a signal. The higher quality these signals, the higher the system pushes your content. That's why in this episode we'll also discuss the difference between "good signals" and "bad signals." You'll see how users who leave immediately, skip content, add items to cart but don't purchase—how these behaviors negatively impact your brand's visibility.


We'll also explain through examples how micro interactions—clicking a button, opening a form, reacting with an emoji, replaying a video—carry enormous weight in the eyes of algorithms. Because sometimes a single save is worth more than a thousand likes.


In the final section, I share three critical action plans for brands: properly analyzing behavioral data, redefining user segmentation, and strengthening user experience with micro interactions. These strategies increase not only advertising performance but also algorithmic visibility sustainably.


In short, this episode reveals the secrets to being truly "important" in the digital world and how brands can befriend algorithms. Because now it's not just about who follows you, but who the algorithm deems you visible to.

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