Conversion Metrics and Values That Drive Business Success With Digital Advertising

In this episode, we thoroughly examine how to evaluate and analyze conversions resulting from our advertising efforts.

We discussed which metrics businesses should monitor in advertising campaigns and reporting, and which metrics hold industry-specific value.

We approached the evaluation of e-commerce advertising campaigns through different perspectives across many different sectors including healthcare and construction, and conducted example case studies.

You can reach us at faruk@joykek.com for your questions. You can also find the episode resources and content on my website faruktoprak.com.