WordPress WooCommerce E-commerce Sites Advantages and E-commerce Advertising Formulas

I started my podcasts in July 2019 in New York and made my first recording in my office at WeWork in the Financial District. My last recording was in my home in Istanbul Kadıköy :) Since I couldn't dedicate much time to podcasts, I made this decision. However, through my company Joykek.com and my website faruktoprak.com, I will continue to share new digital marketing events and content with you.

With WordPress WooCommerce, you can set up your e-commerce website very quickly, in minutes. Similarly, you can add products and set up WooCommerce Facebook Catalog and Google plugins, then upload your product feeds to Google Merchant Center and Facebook Catalog pages to start product advertising through these platforms. Moreover, all these operations are free. You don't need any programmer for this. However, if you have a programmer, you can have a more customized and personalized e-commerce website with more options.

In e-commerce advertising formulas, I explained the revenue formula, which is the one I focused on most in this podcast. Revenue means income; with this formula, you can calculate how much revenue your business can generate from how many clicks.

For this, we can reference our historical data. These data are respectively Clicks, CR Conversion Rate, and AOV Average Order Value. You can get Clicks and CR directly from your Google Ads account; you can get AOV from your Google Analytics account. To see AOV data, advanced e-commerce tracking must be set up. Assuming you have access to this data, you can directly use the formula below and calculate your revenue.

Revenue: Clicks x Conversion Rate x Average Order Value

Revenue : Clicks x CR x AOV

For example, assuming 15,000 clicks, 1.2% CR, and 500 TL AOV, the revenue we calculate will be 90,000 TL. (15,000 x 0.012 x 500)

If you need support with e-commerce estimation formulas, please reach out to me.

For any questions and collaboration, you can contact me directly via my email faruktoprakx@yahoo.com or through the contact page on my website.

Take care of yourself...

Have a digital-filled day :)