AI's E-Commerce Traps - The AI Illusion in B2C | Filtresiz Dijital Ep. 95

You've handed your e-commerce advertising register keys to artificial intelligence (AI). But are you aware of how those algorithms you trust so much are actually eroding your profitability?

In episode 95 of Filtresiz Dijital, after our break last week, we're back at the microphone and steering our course toward the hottest and most pressing agenda in e-commerce: The AI Illusion in B2C!

When you turn on Meta's Advantage+ and Google's Performance Max (PMax) campaigns, lean back and say "AI will bring sales anyway, the machine learns," that's actually when the disaster begins. We're setting aside agencies' tales of the "learning process" they hide behind. Are algorithms really spending your budget to find new customers, or are they taking the easy way out and manipulating you by bombarding your existing brand audience who would buy from you anyway? We decode the math and the games playing behind the scenes with complete transparency.

There's also a neuromarketing and consumer psychology dimension to this. Under the name of "personalization," bombarding a consumer who merely glanced at a product on your site with the same visual across every platform for 15 days isn't marketing—it's digital harassment! We're discussing those misguided frequency settings that create "Ad Fatigue" in the consumer's brain, and those so-called "smart" dynamic pricing traps that instantly offer discounts to cart abandoners, cheapening your brand. Plus, we're putting on the table the damage that useless chatbot clutter you installed on your e-commerce site to cut costs—the stuff that frustrates customers—does to your conversion rates (CR).

This episode is perfect for you if you want to abandon ROAS lies and revenue illusions and instead increase real profitability in your bank account and take back control of algorithms from them.

If you want to manage your digital marketing processes and e-commerce ads with strategic intelligence and increase your profitability, you can reach me at faruk@joykek.com or explore our services through joykek.com. Join our ecosystem by searching "filtresizdijital" on YouTube, Instagram, and TikTok for all our video podcast episodes and industry exposés!

Timestamps:

02:01 Podcast Summer Schedule and a Brief Note on Life | 05:07 Upcoming Launch: Software Farm and the Future of AI | 07:59 The AI Illusion in B2C: PMax and Advantage+ | 08:49 Meta Update: Regaining My Account and 5% Extra Ad Cost | 09:31 The Risks of Handing Your Register Keys to Algorithms | 10:36 Personalization or Digital Harassment? (Ad Fatigue) | 11:11 Dynamic Pricing Traps and Brand Value | 11:34 Chatbot Clutter in E-Commerce and the Yataş Example | 12:47 Waking Up From the Illusion: Closing Remarks and Strategy With Joykek