From March 2022, Google Will Verify Advertisers' Information

What is the Google Advertiser Verification Process?

Yesterday, January 31, 2022, you likely received an email from the Google Ads Team. The email includes the following content:

Why Is Advertiser Process Verification Important?

With this new update, users can confidently access business information at any time. The information will clearly display who placed the ad in the ad results, ensuring a more informed user experience.

Additionally, we will gradually eliminate search-based advertising for competing brands. Our confident approach will ensure a smooth transition.

How will the verification process be done and what will it include?

Rest assured that Google will send a notification via email to the administrators of the selected ad accounts for this verification. It is important to note that advertising managers must take the initiative to begin the business verification process within 30 days of receiving this notification.

Below are some examples of questions that Google may ask during the verification process. Rest assured, with our expertise and experience, we are well-equipped to handle anything that comes our way.

• Provide information about your business,
• Billing country information,
• The full legal name of the business, etc. style questions.

If businesses fail to initiate the verification process after advertising for 30 days, Google will take action to stop their ad accounts. It's worth noting that the account will not be suspended, but only paused. This means that the account will still be available, but no advertising can be done until verification is completed.

According to Google's information, the verification process will begin by the end of March 2022 and will be successfully completed within two months.

Rest assured that by closely following this verification process and providing accurate information throughout, you will be in the best position to succeed.

Please find below the video that Sam shared earlier on this topic.