2019 Season Finale - Verizon Media's Impact on Digital Marketing and B2B Marketing Strategies on Bing

Episode 6, 2019 Season finale. In this podcast, I shared details about Verizon Media ad platform features, B2B-specific audience targeting strategies on Bing, and details about Google's newly released visual extensions for search network ads. Although Google is the leader in the digital advertising industry, I believe the development of new platforms is excellent. Verizon Media allows us to run ads as video, visual, and HTML5 in high-quality placements. Additionally, it's not at very high costs. Conversion data is also quality. On Bing, we can create audiences using the LinkedIn platform targeting feature. This way, you can create detailed audiences directly for employees in your desired industry with specific titles at specific companies—I think this is a fantastic method for B2B advertising. #digitalmarketing #digitalmarketing #google #bing #linkedin #verizon

Although Google is the industry leader, these different advertising platforms can provide us with advantages. Because most people aren't even aware of these platforms. It's believed that digital marketing is done by managing old-fashioned Google ads, but digital marketing is an area that needs constant development and active management; in short, we shouldn't rely solely on Google.

Bing reached an agreement with LinkedIn, enabling direct specific audience creation in ads created thereafter. In other words, you can access user profiles on LinkedIn and prepare direct ads specifically for them. Such as people with X title working at X company.

This situation in particular seems to open new ground in B2B advertising. Because reaching the B2B side on Google or Facebook is very difficult, and considering that LinkedIn ads are thought to be very expensive, accessing LinkedIn data through Bing will provide us with significant advantages in the B2B sector, I believe.

How effective this will be in Turkey is debatable, but it's providing good conversions in the American market. Additionally, Bing is making serious investments in 2020 to develop its advertising platform user base. I think instead of limiting ourselves to just Google, we can give Bing a chance.

You can also listen to this podcast on my website along with its content: faruktoprak.com/bolum-6-verizon-media-ve-diger-dijital-pazarlama-araclari