New Advertising Models and Strategies for Digital Marketing in 2020

In Episode 5, discover the advantages and disadvantages of using Google Lead Form extensions, strategies to reduce CPC and PPC costs in your campaigns and ads, creating new target audiences for remarketing, redirecting your final URLs to content pages instead of product pages, and building custom remarketing audiences from these visitors—plus much more. Learn how to serve your customers better using chatbots and artificial intelligence.

In summary, Episode 5 covers the pros and cons of Google Lead Form extensions, cost reduction strategies for CPC and PPC in your campaigns and ads, new target audience creation strategies for remarketing, redirecting final URLs to direct content pages instead of product pages, and how to build custom remarketing audiences from those page visitors. Discover how to provide better customer service using chatbots powered by artificial intelligence.

2020 brings many changes and innovations to digital marketing. Traditional advertising continues to shift toward digital advertising, with new technology models being implemented and AI-driven innovations shaping the industry.

First, Google Lead Form extensions—currently in Beta—can deliver excellent returns when used properly. However, I remain concerned about data quality. While Facebook and Instagram allow us to collect lead information directly through forms and show users videos, content, or visuals, Google's approach is different. Collecting leads directly based on keywords could significantly reduce quality. It becomes the same conversation as Facebook's low cost-per-conversion but poor quality leads 🙂 All digital marketing experts know that on social media, particularly Facebook and Instagram, conversion costs are low, but when it comes to quality, the data quality is often debatable.

You can also listen to this podcast with its full content on my website: faruktoprak.com/bolum5-2020-dijital-reklamcilik