Faruk Toprak
#4 · Podcast

Google Smart Shopping Ads Usage and Turkey Example - Black Friday is Coming, Are You Ready?

Faruk Toprak
Faruk ToprakNovember 23, 2019 · 7 min
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Google Smart Shopping Ads Usage and Turkey Example - Black Friday is Coming, Are You Ready?
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Episode 4. What are the benefits of using Smart Shopping Campaigns? Gitti Gidiyor, a Turkish e-commerce company using Smart Shopping Campaigns, achieved a 28% increase in ROAS.* What Google campaigns can be created specifically for Black Friday? *Based on Google's mail, Case Studies. Compared to standard shopping campaigns.

First of all, I'm glad to be sharing a new podcast with you after a long break :) Since I worked at a very intense pace for about 2-2.5 months, I couldn't spare much time. However, with our new podcast strategy, I will try to share a podcast with you every week.

In Episode 4 of this podcast, I'm sharing details about Smart Shopping Campaigns with you. You can also find the example of Gitti Gidiyor, which achieved a 28% increase in ROAS by using this campaign type. I would also like to appreciate Gitti Gidiyor's Digital Agency or Digital Marketing team here.

By creating special shopping campaigns for November 29 Black Friday, you can generate significant revenue. By successfully optimizing your campaigns, you can increase your sales. I'm also sharing information on what strategies you can use in smart shopping campaigns and how you can prepare for Black Friday.


You can also listen to this podcast with its content on my website: faruktoprak.com/google-smart-shopping-ads-podcast-bolum4

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