AI-Powered E-commerce and E-export Sales Growth Techniques

Overview of E-commerce and E-export in Turkey

According to the Ministry of Commerce's E-commerce Information System (ETBİS) data; e-commerce volume, which was 136 billion TL in 2019, reached 226 billion lira in 2020 and 381.5 billion lira in 2021. In 2022, Turkey's e-commerce volume increased by 109 percent compared to the previous year, reaching 800 billion TL.

According to Euromonitor estimates, Turkey's e-commerce volume is expected to reach 2.3 times its current size by 2025 with a 23.7 percent annual compound growth rate between 2020-2025. Similarly, the global annual compound growth rate is estimated to be 11.7 percent.

According to ETBİS data, the number of businesses engaged in e-commerce increased by 701 percent between 2019 and 2022. During the 3-year period between 2019-2021, the number of orders placed over the internet increased by 252 percent, and this growth rate continued in 2021.

According to Euromonitor data, global cross-border e-commerce retail value was 1.4 trillion dollars in 2017 and reached 3.5 trillion dollars in 2022.

According to ETBİS data, the share of domestic spending was 92 percent in 2021 and decreased to 91.3 percent in 2022, while spending by other countries from Turkey's e-commerce sites increased from 4 percent to 4.2 percent. Additionally, purchases from abroad increased from 4 percent to 4.5 percent.

Popular E-commerce Infrastructure Companies

Well-known and widely used e-commerce platforms in Turkey:

• Shopify
• WooCommerce
• ikas
• ideasoft
• Magento
• Ticimax
• T-soft

and others.

Shopify's Rise in Turkey

There is a 66 percent increase in the number of businesses opening stores with Shopify infrastructure in Turkey as of Q3 2023. We can say that especially in recent periods and years, many businesses prefer Shopify for their online stores.

Reasons Why SMEs Fail in E-export

The main reasons why SMEs in Turkey fail to achieve success in their e-export journey are as follows:

• Lack of access to target markets, product marketing and promotion
• Localization problems
• Infrastructure and technical knowledge deficiency
• Tax and financial problems

Artificial Intelligence Use in E-commerce

The main topics where artificial intelligence is most used in e-commerce and the leading companies implementing them best in Turkey.

• Personalized Product Recommendations (Netflix)

Product listing and recommendations based on the traffic channel the user came from and historical data.

• Dynamic Price Updates (MediaMarkt)

AI technology that will automatically provide maximum and minimum discounts predicted for sales to occur.

• Advanced Customer Representative (Amazon)

AI-powered online chat system to increase customer satisfaction before and after sales.

• Smart Logistics Network (Hepsiburada)

AI planning how long it takes to deliver the product based on the user's location.

• Smart Inventory Management (mem ai)

Ability to create and plan all your product inventory management quickly and logically through AI.

• Customer Churn Rate (mem ai)

Detecting through artificial intelligence which of your customers will stop shopping from you.

Best 8 Artificial Intelligence Applications and Examples in E-commerce

Well-known and widely used e-commerce platforms in Turkey:

1. Mokker
2. Surewriter
3. BHuman
4. Tidio
5. MEM AI
6. Holler
7. AdCreative AI
8. Jasper

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