We made a good publication on digital marketing with Dynamic CRM

Our Joint Publication with the Dynamic CRM Founder

We recorded a video on digital marketing with Yahya Ekinci, the founder of Dynamic CRM.

Our Video Topics

This publication has expertly focused on three key issues, which are:

1. The importance of digital advertisements
2. The most used advertising network in Turkey on the advertising platform,
3. We talked about three main issues, namely the average return time of investments made in advertisements.

I am confident to say that the first issue that I find most interesting is the significance of digital advertisements. I have noticed that several small and medium-sized enterprises (SMEs) think that advertising on Google or Facebook is a piece of cake and try to do it alone. However, when they fail to achieve the desired results, their trust in digital marketing and advertising quickly diminishes.

To put it simply, partnering with inexperienced digital marketing staff may result in a lack of success when launching ads and campaigns.

Digital advertisements have undoubtedly become one of the most pressing concerns in today’s highly competitive marketplace. Every business aspires to be at the top of their game and showcase their products or brands to the right audience. That’s why investing both money and effort in digital advertising is absolutely necessary to reach potential customers and rank high in competitive keyword searches. Collaborating with experts in this field can significantly contribute to the success of any business and help them stay ahead of the curve.

The second issue at hand is regarding the prevalent advertising network in Turkey on the advertising platform. It’s worth noting that Google is the most expensive advertising network in Turkey. While the company initially set out to serve solely as a search engine, it has now become the leading company in global ad revenue.

The company that comes second to Google is none other than Facebook. When considering Facebook, it is important to take into account the potential benefits of advertising on Instagram. It should be noted that having a business or advertising account on Facebook is a prerequisite for advertising on Instagram.

The most crucial aspect is to determine the time it takes for investments or expenditures made in advertisements to generate returns. This is a question many people ponder, especially in Turkey where businesses tend to prioritize immediate returns on direct advertising expenses rather than investing in brand awareness. Nonetheless, in a fiercely competitive market, this approach can be difficult for new businesses to implement successfully.

Creating a virtual store is relatively easy for well-established or old brands. For example, let’s take the popular market chain in Turkey, BİM, which does not have an online store. As BİM is frequently visited and shopped by a particular audience, if it opens an online store today, it will likely receive a return on the same day its advertisements are released. This is because BİM is both well-known and old. Therefore, creating an online store for such brands is almost a sure-fire way to boost their sales and revenue.

For new brands, acquiring data – commonly known as “data” – is an essential requirement. This usually entails collecting data for a minimum of 2-3 months. Once this is done, companies can develop highly effective advertising campaigns and witness quick returns. However, for larger and more established companies, it may take an average of 7-8 months to amass enough data.

What is ROAS?

It is imperative that every business sets a ROAS target, representing the return on advertising spend. This will determine the income generated from advertising expenditures. For instance, if we allocate 1,000 TL on ads and generate 1,000 TL in sales, our ROAS would be 1.