We Reviewed Ads with Our Student Who Graduated from 30-Week Digital Advertising Training!

Why Is This Episode Different?

Today, I'm presenting a different format on Turkey's Digital Marketing podcast. I sat down at the microphone with Oğulcan, one of my digital marketing students from Acunmedya Academy, where I teach. After successfully completing a 30-week digital advertising training program, I invited Oğulcan as a guest for this episode. In our conversation, we discussed both what he learned and the experiences he encountered during practical applications.

What You'll Get From This Episode

After listening to this episode, you will learn:

• How to improve Google Ads performance,

• Which ad type will be more effective for you,

• Why audience analysis is critical,

• What challenges you might face during training and implementation.

Google Ads and Meta Ads Through a Student's Eyes

Throughout the podcast, we discussed Google Ads, one of the fundamental building blocks of digital marketing. The topic that excited Oğulcan the most was Google Ads campaign setup. We covered proper keyword selection, strategic targeting, landing page experience, and regular optimization. He also explained the key differences between Meta and Google from his own perspective. While refreshing our knowledge, I had the opportunity to view this advertising world through my student's eyes once more.

Keywords, Quality Score, and CPC Realities

One topic we particularly emphasized in this episode was Google's "the house always wins" principle. We discussed in detail how proper keyword selection has major impacts on ad performance. We covered vital information such as the correct use of broad match keywords, the importance of adding negative keywords to your list, and the need to improve quality score to lower CPC.

Landing Page Experience and Conversion Rates

No matter how good your ads are, if users can't find what they're looking for on the page they land on, you shouldn't expect conversions. Oğulcan beautifully expressed how important the landing page is in terms of speed, content, and user experience. We also explained with real examples the direct impact of a good landing page on your ad ROI.

Regular Reporting and the Importance of Anomalies

We discussed how regular analysis is necessary for sustainable ad performance. Identifying underperforming ad groups, noticing positive anomalies, and updating your overall ad strategy accordingly enables more effective use of your advertising budget.

From Theory to Practice: From Student Life to Professionalism

Oğulcan sincerely explained that the most difficult part of the training process was converting theoretical knowledge into practice, but he overcame this challenge by continuously working on projects. He said he gained experience by actively using what he learned in training and that he developed the most during this process.

Tips for Beginners

We also received valuable advice from Oğulcan for young people listening to this episode and wanting to start a digital marketing career. He emphasized that everything shouldn't remain only in theory and that you must definitely put what you learn into practice. He also mentioned the contribution of maintaining close communication with your trainer to the learning process.

The Difference Between Google and Meta: Are You Creating Demand or Responding to Demand?

One of the most crucial sections of the episode was the difference between Google Ads and Meta ads. On Google, customers search for you; on Meta, you search for customers. This difference completely changes the nature and strategy of advertising. Oğulcan's comparison on this topic was of a quality that would give many marketers new perspectives.

Surprise: A Message from Rugayye from Azerbaijan

At the end of the episode, we shared a voice message from Rugayye from Azerbaijan with listeners. Her brief speech in Azerbaijani about the importance of audience analysis gave the podcast an international atmosphere. We both created a bridge between cultures and demonstrated how audience analysis is a universal topic in digital marketing.