Google Education Platform Updated Skillshop New Google Education Platform

What is Skillshop?

We confidently inform you that the Google digital education platform, previously known as Google Ads Academy, has undergone a recent update and rebranding as Skillshop. Rest assured that this change will not affect the features and benefits that you have come to expect.

I received an email from Google today notifying me that Ads Academy has been completely updated and renewed as Skillshop. With eagerness to explore the new educational platform and its content, I immediately dove in and discovered that both the platform and its contents are of exceptional quality and visually stunning.

To access Google’s new education platform, Skillshop, simply use this link: https://skillshop.withgoogle.com. With the platform, you can take advantage of the following top-of-the-line trainings.

Which Trainings Are Included in Skillshop?

Google Ads Trainings and Certifications

Joining Google Ads trainings, formerly known as AdWords, is the first step to get certified in each advertising group. There are six trainings available to choose from, including Google Display Network, Search Ad Network, Video Ads, Shopping Ads, Google Ads Measurement (for newcomers), and certificate of completion exams. By completing these trainings, you will gain the knowledge and expertise necessary to excel in online advertising.

I highly recommend thoroughly studying the Performance Measurement training. By completing the Google Ads – Measurement training, you will gain the skills necessary to optimize your advertising campaigns and significantly improve your advertising account. This training is particularly valuable, as it will enable you to expertly measure and understand the performance of your account, campaigns, and all other aspects related to your ad account.

Google Marketing Platform Tutorials

Our training platform is specifically designed for large agencies who use the Google Marketing Platform for managing big projects with monthly spending of 100k or more. We offer comprehensive training in a variety of areas such as Search 360, Display and Video Advertising 360, Mobile Advertising, and Creativity. Upon completion of our training, you will be eligible to take certification exams and receive a certificate. Previously, there was no certification exam for 360, but now major agencies can request additional certification within this area. We highly recommend obtaining this certification in advance to stay ahead of the curve and stand out among your competitors.

Analytics Academy

The current connection of Google Analytics training to Skillshop is not functional, as clicking on it redirects you to the Google Analytics Academy page. However, we confidently anticipate the imminent availability of direct access to Google Analytics trainings through Skillshop. Furthermore, we eagerly anticipate the near future availability of the Analytics certification exams directly on Skillshop.

Google My Business – Google My Business Tutorials

We are proud to announce the release of a new tutorial on Google My Business. This initiative is crucial as many businesses are currently experiencing a loss of customers due to serious mistakes in their Google My Business profiles. Our training provides comprehensive and valuable information on how to add your business to Google and effectively communicate with customers online. While there are currently no certification exams for Google My Business, our tutorial offers you the opportunity to gain extensive knowledge on the subject matter.

I suggest you read my article “The 7 Most Common Mistakes in Google My Business“.

Google Ad Manager Tutorials

Ad Manager is a top-of-the-line Google 360 service that is primarily used by large agencies and companies. It is a paid service that provides exceptional value. If you are not familiar with this screen, please refer to the image below. Google Ad Manager is an exceptional platform for programmatic users, offering a variety of features to enhance audience creation, improve understanding, and measure ad performance with ease.

When using Google Ad Manager, it is highly recommended to integrate this platform with Google Data Studio. Doing so will enable you to track the big picture and generate visually appealing reports that are dynamic in nature.

Google AdMob Tutorials

If you possess a mobile application, you can generate advertising revenue through it. This training explores in-app ad placement and techniques for software developers to increase income. As a new training, it is imperative for digital marketing experts to take since understanding the advertiser’s perspective can lead to additional benefits when advertising. No prior software knowledge is required, only a logical understanding.

Authorized Buyers Yetkili Alıcılar

With Google’s assurance, you can confidently receive direct advertisements from authorized areas and place bids. This platform consolidates the world’s largest pool of sellers, serving as a convenient meeting place for both buyers and sellers. Authorized Buyers gives you access to all three of Google’s services below, so you can manage your campaigns with ease. If you’re looking to improve your programmatic skills, we highly recommend this training.

Waze Advertising Tutorials

This is an innovative education approach that you may not be familiar with. Waze is an advertising model that effectively utilizes Google’s navigation application. Advertising on Waze allows users to view pertinent and location-specific ads as they travel along their routes. For instance, ads for restaurants, gas stations, and other places of interest within a 30 km radius may be displayed. This advertising model is especially prevalent in the United States.

Google For Education For Educators

A well-crafted category for Digital Marketing Trainers has been prepared. It seems to have been created for both digital marketing trainers and regular trainers. If you’re looking to enhance your digital marketing skills, I highly recommend taking these trainings.

There is no age to learn, have fun 🙂