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Publishing Digital Advertising Models and Analysis with DSC Maku

On April 18, 2020, at 18:00, we confidently broadcasted on the DSC Maku YouTube channel about digital marketing advertising models and analysis. Our expertise in the field allowed us to deliver valuable insights to our audience, showcasing our command of the topic.

This post expertly covers three main topics: the rich historical development of digital marketing, the diverse array of digital marketing advertising channels and insightful statistics specific to Turkey, and an astute digital marketing advertising analysis.

Historical Development of Digital Marketing

Archie holds the distinction of being the first search engine ever established by mankind. Notably, the term “digital marketing” was coined in Archie in 1990. This means that the first-ever digital marketing search was conducted 30 years ago, and since then, the concept has become an integral part of our daily lives.

It’s a well-known fact that the first clickable display ad was published in 1993, and since then, digital ads have become an inescapable part of our daily routine. It’s interesting to note that despite the fact that the first search engine was launched in 1990, the first advertisement to be published was a visual ad in 1993.

Archie Search Engine

In chronological order, here are some of the biggest developments: LinkedIn in 2002, WordPress in 2003, Gmail and Facebook in 2004, YouTube: in 2005, Twitter in 2006, and the launch of my personal website faruktoprak.com in 2007! These developments have undoubtedly shaped the digital landscape and continue to impact how we interact with technology today.

During my presentation, I confidently made an outstanding point that stood out above the rest

“It is very easy to reach people in the digital world.”

However, in the future;

“We will try to reach and sell to AI users, robot or Bio humans.”

Digital Marketing Advertising Channels

I have not included all digital marketing advertising channels in this list. However, I have highlighted the major ones, which include Google, Facebook + Instagram, TikTok, LinkedIn, Bing, Criteo, Programmatic, and Vendor platform ads. It is worth noting that in n11, store owners can list their products at the top of the keywords they want through the “vendor” option.

How Do We Pay for Digital Ads?

We are confident that publishing digital advertisements fits perfectly within our budget. Please find below the most commonly used methods by which we are charged.

CPC: Cost Per Click. That is pay per click. Example; Google Search network click.

CPM: Cost Per Mille – Thousand. Pay Per Thousand Impressions. Example; GDN ads.

CPD: Cost Per Day. Payment for specific placements. It is usually scheduled daily. Example; YouTube Masthead

Türkiye Ranked 12th in Average Cost-Per-Click

Türkiye Ranked 12Th In Average Cost-Per-Click

Digital Advertising Expenditures in Turkey

In Turkey, the projected digital advertising expenditure for 2020 is $463 million, with a predicted increase to $593 million by 2024. It’s important to note that display ads, which refer to visual advertisements, are the most invested and expended format in digital advertising. Additionally, when it comes to display ads, video ads are the most visually striking and effective.

Turkey’S Digital Advertising Spending Will Increase From 2020-2024.

Digital Marketing Analysis and Strategies

Normally, every advertising platform provides reporting or analysis screens. However, for campaigns that span multiple advertising channels, it is more efficient to aggregate and analyze them on a single analytics page.

Google Analytics is the undisputed leader of analytics tools and is used by millions worldwide. Its free availability makes it a no-brainer for businesses looking to improve their analytics game.

Simple Optimization Process of Ads

This method is an exemplification of Search Network Ad Campaigns, simplified to enhance comprehension.

1- Gender, Age, Device and Location Optimization

2- Search Terms or Placements Optimization 

3- Keyword Bid Settings Optimization

4- Optimization with Advanced Audience Strategies

5- A/B tests etc.

Sample Campaign Evaluation

Performance Measurement Of A And B Digital 2 Campaigns

• Campaign A 6:1 – In other words, it brings 6 TL for every 1-TL spent.
• Campaign B is 10:1 – In other words, it brings 10-TL for every 1-TL spent.

To identify the superior option, it is crucial to evaluate the profit margin – the net income resulting from product sales.

*ROAS = Revenue / Cost x 100